The IFA Research & Insights Center brings members vetted franchising studies and data to help you solve real business challenges and make more informed decisions.
Through original research by IFA, Franchise Update Media and our partners, you’ll find the latest industry benchmarking metrics, and analysis of emerging economic, consumer, and franchising trends. The Research & Insights Center arms franchise leaders with insights to strengthen unit-level performance and identify new opportunities for sustainable brand growth.
Check out the one-minute video of IFA CEO and President, Matt Haller, announcing the Franchise Research and Insights Center at the 2026 IFA Convention.
Franchising’s most trusted data starts here. Explore original studies and reports produced by IFA and our research partners, designed to help franchisors, franchisees, suppliers and other industry stakeholders get informed and make smarter decisions.
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As part of the IFA, Franchise Update Media produces the industry’s most referenced research reports — annual benchmarks and studies that have become essential tools for franchise marketing, development, and multi-unit growth professionals year after year.
Franchise Business Review is one of franchising’s most trusted independent research firms — because their data comes directly from franchisees and employees. The result is an objective, ground-level view of brand health, franchisee satisfaction, and the trends shaping system performance across brands of all sizes.
FRANdata is franchising’s leading provider of market research, performance analytics, and proprietary data. For over 30 years, they have helped Fortune 500 companies, the largest franchisors, and top private equity firms make smarter, faster, and more profitable decisions in franchising.
ProfitKeeper provides an enterprise-ready franchise analytics platform to help strengthen brands and increase profitability across franchisees. ProfitKeeper helps franchisors and franchisees connect the right data to deliver insights that empower franchisee collaboration and improvement.
[OVERVIEW HERE OF PROFIT KEEPER RESEARCH]
Senior Vice President, Programs & Operations
202.662.0795
acatlett@franchise.org