WEST ALLIS, WI – April 14, 2025 – Grasons, a premier estate sale and business liquidation service provider, announced today the opening of its newest location, Grasons of Lake Country, WI. This office will serve the Greater Waukesha County area, providing professional estate sale services to individuals and families navigating significant life transitions.

The Lake Country franchise is owned and operated by Greg and Shelly Glaeser, a husband-and-wife team with extensive experience in retail, business, and marketing. Greg’s 20 years in the beverage distribution industry have honed his skills in sales, customer service, and inventory management. Shelly’s 20 years in healthcare cultivated her compassion, organizational expertise, and attention to detail—qualities essential for navigating the often-sensitive process of estate transitions.

“We are excited to bring Grasons’ trusted estate sale services to Lake Country,” said Greg Glaeser. “As longtime residents of Southeastern Wisconsin, we understand the challenges people face when downsizing, liquidating, or managing a loved one’s estate. Our mission is to make the process as smooth and stress-free as possible, providing compassionate guidance every step of the way.”

Greg and Shelly Glaeser have long envisioned owning their own business and found the perfect opportunity with Grasons. “When the opportunity to franchise with Grasons arose, we knew it was an ideal match,” said Shelly Glaeser. “Their mission of providing seamless solutions in a compassionate manner aligns perfectly with our values.”

Grasons of Lake Country, WI offers a full range of estate sale and business liquidation services, from assessing and valuing items to organizing and conducting sales with professionalism and care. The Glaesers are dedicated to upholding Grasons’ high standards while growing a trusted and respected local estate sale business.

To learn more about Grasons of Lake Country and its services, visit www.grasons.com/lakecountry  or contact Greg and Shelly Glaeser at (262) 249-6758.

Stay updated with upcoming estate sales and company news by following Grasons of Lake Country on Facebook and Instagram: @grasonslakecountry.

About Grasons

Grasons is a leading national estate sale and business liquidation company committed to providing professional and compassionate service during life’s most significant transitions. As part of the Evive Brands family, Grasons combines local expertise with trusted systems to deliver exceptional client experiences across the country.

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