The way potential franchisees and customers find brands is changing faster than most franchise organizations have caught up with. AI tools like Google’s AI Overviews, ChatGPT, and voice assistants are no longer surfacing a list of options. They’re recommending one. For franchise brands, that shift creates both a challenge and a significant opportunity.

This 30-minute session will walk franchise marketing and development leaders through what’s actually driving AI recommendations today, and what your brand can do to influence them across every location in your system.

What your brand will walk away with:

• A clear picture of the new search landscape. Understand how AI synthesizes signals from across the web, including reviews, social profiles, local listings, and branded mentions, to decide which brands and locations get recommended to users.
• The local visibility factors that matter most at scale. Learn which elements drive AI search visibility for multi-location brands, including Google Business Profile completeness across locations, review recency and volume, video content, and branded web presence.
• A practical framework for measuring what’s working. Move beyond traditional organic click metrics to track AI Visibility Scores, AI Sentiment, and Share of Voice, the indicators that reflect how your brand shows up in the AI-driven search environment.
• Franchise-specific considerations. Explore how brand consistency across locations affects AI recommendations, where franchisee-level activity creates risk or opportunity, and how to build a system-wide approach to AI search visibility.

Speaker: Matt Connoly | Vice President of Enterprise SEO | Scorpion