Brewing a Bold Future: Bad Ass Coffee of Hawaii Appoints Iain Douglas as Chief Brand Officer

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  • Douglas Brings Decades of Brand-Building Expertise to Propel Growth and Franchisee Success
  • New Chief Brand Officer to Lead Bold Marketing Campaigns and Strengthen Brand Identity
  • Strategic Vision: “Fuel Your Inner Badass” Campaign to Inspire Communities Nationwide in 2025

Douglas brings an impressive track record of transformative brand development to Bad Ass Coffee of Hawaii. He has held executive leadership roles at globally recognized brands, including The Procter & Gamble Company, where he led global beauty care innovation and helped redefine the Olay brand. As Vice President of E&J Gallo Winery, he played a pivotal role in the delivering the premium and popular wine categories, including such brands as Barefoot, Bella Sera, Whitehaven and Louis M. Martini, driving triple-digit growth and significantly expanding the winery’s revenue. As Senior Vice President at Mark Anthony Group, Douglas successfully repositioned brands and drove double-digit profit growth, and as VP of Global Strategy and Brand Development at VF Corporation, he was instrumental in expanding iconic brands such as The North Face, Vans, Timberland, and Wrangler, contributing to the near doubling of revenue. Most recently, as Chief Marketing Officer at Deutsch Family Wine & Spirits, he spearheaded the further explosive growth of Josh Cellars, turning it into the #1 premium wine brand in the U.S. Additionally, Douglas has worked as a partner at ArchPoint Group Consulting, leading brand strategy and innovation initiatives. His recent consulting work with Bad Ass Coffee of Hawaii helped shape the brand’s evolved DNA and accelerate both franchisee and brand expansion.

“I’m thrilled to join Bad Ass Coffee of Hawaii at such an exciting moment in its journey,” said Iain Douglas, the newly appointed Chief Brand Officer. “This brand represents everything I stand for – empowering people to push beyond their limits, inspiring them to seize the day, and fueling their inner strength with every cup. Under Scott Snyder’s leadership, the brand has built a strong foundation, and I’m excited to help drive its next phase of exponential growth. Together, we’ll continue to showcase why Bad Ass Coffee is the destination for anyone seeking to be part of a truly iconic, dynamic, and fast-growing brand.”

Douglas’s vision aligns perfectly with Bad Ass Coffee of Hawaii’s mission to bring premium Hawaiian coffee and an authentic, adventurous brand experience to communities across the nation. His immediate, strategic initiatives include building a unified brand voice, delivering enhanced franchisee support, and launching bold new marketing campaigns focused on empowerment and community engagement. In 2025, Douglas will spearhead the “Fuel Your Inner Badass” campaign, inviting customers and franchisees alike to embrace a bold, adventurous spirit every day.

“This isn’t the first time that Iain Douglas has injected some Badass influence here at Bad Ass Coffee of Hawaii,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “Following our acquisition of the brand in late 2019, Iain led the way in developing the Bad Ass Coffee brand DNA we still use today and so, five years later, I am thrilled to welcome him back in a senior leadership role as Chief Brand Officer to further bring this iconic brand to life, accelerate growth and drive franchisee and community engagement. Iain doesn’t just bring extensive Fortune 500 brand know-how to our aggressive growth plans, but he’s creative force that knows how to unlock brand potential and generate sustainable growth. We are excited to welcome Iain back to the Bad Ass Coffee of Hawaii ‘ohana and are ready for an exciting ride.”

Bad Ass Coffee of Hawaii is redefining franchising by fostering a culture of engagement and collaboration. Franchisees benefit from a proven business model and innovative technology, as well as a development support system, including teams and tools to help identify the right territories for expansion. With its unique blend of Hawaiian culture and responsible growth, and a brand that resonates with modern consumers, Bad Ass Coffee offers a compelling opportunity for entrepreneurs ready to join a thriving community of operators.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources from Kauai and Maui. Beyond premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.

Bad Ass Coffee of Hawaii is looking to partner with qualified and engaged individuals seeking multi-unit opportunities. The brand offers an affordable, highly scalable opportunity with strong profit potential. Franchisees can expect a total investment range between $454,200 – 920,500*. As International Franchise Association VetFran members, Bad Ass Coffee of Hawaii offers veteran franchisees who join a $10,000 discount* off the initial franchise fee.

For more information on Bad Ass Coffee of Hawaii franchise opportunities, visit badasscoffeefranchise.com or call 833-205-2224.

About Bad Ass Coffee of Hawaii®

Bad Ass Coffee of Hawaii was born on the Big Island of Hawai’i in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through 30-plus U.S. franchise locations – with 100+ additional shops in various stages of development. Today, Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular branded merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and will soon be available through grocery, hospitality, and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at badasscoffeefranchise.com.

*Source: 2024 FDD – Bad Ass Coffee of Hawaii

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