Every franchise system will face disruption. The risk is not the event itself, but how unprepared organizations respond.

Without a clear plan, issues escalate quickly, impacting franchisees, customers, and brand reputation.

This session provides a structured approach to identifying vulnerabilities, preparing your team, and responding with speed and clarity when challenges arise.

Learning Objectives

• Conduct a system-wide risk assessment to identify operational vulnerabilities
• Build a crisis management plan with defined roles, responsibilities, and escalation protocols
• Create a communication strategy that maintains trust with franchisees and stakeholders

Speaker

Michael Seid
Managing Director, MSA Worldwide

Michael is founder and Managing Director of MSA Worldwide, a leading franchise advisory firm recognized by the International Franchise Association. He has advised hundreds of franchisors and multi-unit operators globally on growth, operations, and franchise relationships.