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On March 7, 2024, this IFA webinar, sponsored by Benetrends, explored the franchising economic outlook for 2024. Before you grow your business or make your next investment, gain a better understanding of the economic landscape for franchising on this program on the 2024 Franchising Economic Outlook. Discover how the franchise community has defied economic uncertainties, exceeded growth projections for 2023 and is forecasted to continue its upward trajectory in 2024.

Speakers:
Michael Layman, IFA Senior Vice President, Government Relations & Public Affairs
Edith Wiseman, CFE; President, FRANdata
Reg Byrd, President SBA Financing, Benetrends Financial

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