Join FranNet CEO, Jania Bailey, and a panel of franchise industry experts for a discussion on common psychological obstacles that cause candidate hesitation (fear, risk aversion, analysis paralysis), and how to help our clients overcome them. We will cover topics like the importance of understanding a client’s motivations (intrinsic vs. extrinsic), what non-verbal and verbal cues to listen for that reveal underlying psychological barriers, and how to determine when a candidate is emotionally ready to make a commitment. Hosted by Jania Bailey, CFE-CEO of FranNet – Brought to you by the IFA and FranNet Receive 1 CFE IFA LIVE Learning Credit! FranNet webinars are approved for 1 CFE IFA LIVE learning credit per webinar. Enroll today and start earning credits toward achieving the Certified Franchise Executive (CFE) designation .

• Given a client expressing three or more common fears, the learner will be able to counter each fear with an appropriately tailored, evidence-based anecdote illustrating franchisee support and success.
• Given a candidate exhibiting “analysis paralysis,” the learner will be able to implement a cognitive reframing technique, successfully shifting the candidate’s focus from potential failure to immediate, actionable steps.
• At the end of this session, the learner will be able to distinguish between candidates driven by intrinsic motivation and extrinsic motivation and apply the corresponding consultative strategy for guiding their decision-making.