WASHINGTON, Jan. 10, 2025 – The International Franchise Association (IFA) today named Constant Contact as its preferred vendor for email marketing services. With an understanding of the unique franchisor-franchisee relationship, and specific tools designed to support the franchise business model, Constant Contact’s comprehensive digital marketing platform delivers what these businesses need to succeed — including email, SMS, social media and event marketing capabilities.
“As one of the leading email marketing platforms with a unique expertise in franchising, IFA is pleased to name Constant Contact as a preferred vendor,” said Sheila Fischer, IFA senior vice president of sales. “Constant Contact has developed specific tools designed to address the challenges of the franchise business model – offering flexibility for the differing needs of local franchisees while maintaining brand standards across a system.”
Constant Contact has been an IFA supplier member for nearly 20 years. In addition to the company’s best-in-class email, SMS, social media and event marketing tools, its franchise solution provides the flexibility brands need to maintain creative consistency without sacrificing local messaging. Its digital marketing platform also leverages cutting-edge technology like artificial intelligence and time-saving automations to help franchises spend less time on marketing while seeing better performance from their campaigns.
“Since joining the IFA in 2005, we have been proud to support the franchise community by delivering intuitive, flexible, and powerful marketing tools that help them achieve their strategic goals,” said Jessica Kottcamp, VP of Partner Marketing at Constant Contact. “Franchisors and franchisees face unique challenges in managing brand consistency and local marketing, and our platform is purpose-built to streamline these efforts. This partnership reflects our ongoing commitment to help franchises maintain brand consistency while empowering their franchisees to reach more customers and grow their businesses.”
More information on Constant Contact is available here.
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About The International Franchise Association:
Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 806,270 franchise establishments that support nearly 8.7 million direct jobs, $858.5 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.
About Constant Contact:
Constant Contact makes digital marketing easy and effective for franchises around the world. Whether an emerging franchise or a complex franchise group, organizations benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability and award-winning customer support, we help franchises maintain brand consistency, empower their franchisees, and support growth.