Spa franchise jumps more than 120 spots on Entrepreneur’s Franchise 500 and returns to Franchise Business Review’s Top 200 alongside the launch of a new 50% franchise fee incentive

ST. LOUIS, Mo., – (Jan. 27, 2026) – MassageLuXe, one of the nation’s fastest-growing spa franchises, closed out 2025 with strong systemwide performance, highlighted by surpassing 100 open locations nationwide, continued expansion into new markets and rising franchisee satisfaction. That momentum is carrying into 2026, as the brand earned national recognition on both Entrepreneur’s 2026 Franchise 500, where it ranked No. 371, and Franchise Business Review’s 2026 Top 200 Franchises list.

During 2025, MassageLuXe opened 13 new spas, surpassing the 100-location milestone and further strengthening its national footprint as it entered new markets in Massachusetts and Nevada. The system continued to attract interest from both first-time franchise owners and experienced multi-unit operators, with double-digit location agreements currently in development or site selection. Systemwide sales reached approximately $90 million, driven by consistent consumer demand for accessible, high-quality wellness services.

As interest in the brand continues to build, MassageLuXe is pairing its strong performance with a limited-time franchise development incentive designed to accelerate expansion in priority markets. New franchise partners who qualify and sign an agreement by April 30, 2026, will receive a 50% franchise fee incentive, helping lower barriers to entry for qualified, growth-minded operators while the brand is at the height of its momentum.

“2025 was a year of intentional progress, focused on strengthening our support systems, investing in our people and building a foundation for scalable growth,” said Kristen Pechacek, CEO of MassageLuXe. “Reaching 100 locations while also improving franchisee satisfaction speaks to the power of our people-first approach. When our owners feel supported and confident in the model, sustainable growth follows. That mindset is shaping everything we do as we enter 2026.”

MassageLuXe’s continued rise in national rankings reflects progress across key performance indicators evaluated by Entrepreneur’s Franchise 500, including unit growth, financial strength, stability and brand power. The brand climbed more than 120 spots year over year, moving from No. 495 to No. 371, underscoring its increasing competitiveness within the wellness and personal services category.

Franchisee sentiment strengthened alongside that growth. MassageLuXe earned an overall Franchise Satisfaction Index (FSI) score of 79 in Franchise Business Review’s 2026 Top 200 Franchises ranking, up from 74 the previous year and 27% above the Health & Personal Services sector average. Based entirely on independent franchisee feedback, the score reflects gains across leadership, training, support and overall confidence in the franchise model.

That confidence is reflected in the brand’s development pipeline, with approximately 60% of new growth coming from existing franchisees reinvesting in the brand. This repeat investment underscores the scalability of the MassageLuXe model and the strength of its operational and support systems.

Additional highlights from 2025 included the brand’s second annual Owners Conference, which brought franchisees together to collaborate, recognize top performers and preview enhancements planned for 2026; the launch of the EDGE platform, a modern, data-driven customer experience engine for franchisees; and a partnership with Flamel.AI to enhance localized marketing through AI-driven content and automation.

With more than 100 locations now open and a growing development pipeline, MassageLuXe enters 2026 focused on accelerating smart growth, expanding into new markets and continuing to elevate the franchisee and guest experience.

MassageLuXe is actively seeking growth-oriented franchise partners nationwide, all of which are eligible for the franchise fee incentive. To learn more about available opportunities, visit https://massageluxe.com/franchise-opportunities/.

For more information about MassageLuXe, visit https://massageluxe.com.

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About MassageLuXe

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 104 locations across 20+ states and plans to double in size in the next three years.

Media Contact:

Jordyn Whitted, Thunderly Marketing

(704) 848-7811 | jwhitted@thunderlymarketing.com