No-Cost Senior Placement Service Helps Families Navigate In-Home Care,

Assisted Living and Memory Care Options 

CHICAGO, IL – Jan. 26, 2026 – Assisted Living Locators, a premier nationwide senior placement and referral service, today announced the opening of its new North Shore and Northwest Suburbs office serving families throughout the greater Chicagoland area. The office is owned and operated by Kate Balsamo, a senior living and healthcare professional with more than a decade of experience guiding older adults and their families through complex care decisions.

Balsamo began her career in senior living after personally navigating the emotional transition of placing her grandfather into a care facility after it was no longer safe for him to remain at home. That experience gave her a firsthand understanding of the uncertainty, stress and urgency many families feel when searching for the right level of care, and it inspired her to dedicate her career to supporting families through similar transitions.

“Families often feel overwhelmed and unsure who to trust when they’re faced with senior care decisions,” said Balsamo. “My goal is to provide calm, clear guidance and to serve as a true advocate—helping families understand their options and feel confident in the care choices they make for their loved ones.”

Before opening her Assisted Living Locators business, Balsamo held sales, outreach and leadership roles across assisted living, memory care, home care and hospice organizations throughout the Chicagoland area. Through these experiences, she developed deep knowledge of how senior care communities operate, how families make decisions, and what factors contribute to successful placements.

Assisted Living Locators of Chicagoland North Shore offers no-cost guidance and support, including:

• Personalized senior care assessments evaluating physical, cognitive and lifestyle needs
• Expert recommendations for assisted living, memory care and in-home care services
• Coordination of community tours and personalized placement support
• Education and guidance to help families understand care costs and available resources
• Support for urgent or complex transitions, including emergency placement needs
• Ongoing follow-up to support long-term satisfaction and well-being

Assisted Living Locators is built on a relationship-driven approach that prioritizes education, advocacy and trust. As an independent senior care advisor, Balsamo provides unbiased guidance and works solely on behalf of families—not any one community—so clients can feel confident they are receiving recommendations based on their unique needs and preferences.

For more information about Assisted Living Locators serving the North Shore and Northwest Suburbs, visit https://north-shore.assistedlivinglocators.com/ or call (224) 223-9799.

About Assisted Living Locators
Assisted Living Locators, part of the Evive Brands family, is a leading nationwide senior placement and referral service, with more than 170 franchise locations across 39 states and the District of Columbia. Founded in 2003, the organization provides compassionate care and expert guidance to families seeking senior living and care solutions.

Media Contact: Rhonda Grundemann, Evive Brands, 602-739-8810, rgrundemann@evivebrands.com

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