Being a franchisor comes with incredible responsibility for the brand, the franchisees and ultimately the customers of the network. This course will examine each of the stages a franchisor must go through as it develops a valued brand, a powerful network and a cadre of loyal customers along the way. We’ll review the challenges, the strategies and the models that support a successful franchisor journey.

Workshop Objectives

• Understand the key elements in the franchisor journey
• Evaluate the differences between the franchisor and the franchisee in their roles and responsibilities
• Create a framework for having a healthy and productive experience as a franchisor
• Learn how to identify the transitions from one stage of growth to the next, and to effectively manage through each transition