Price: $99 IFA Member / $299 Non-member

Session Description: Successful franchises not only build a strong brand but also foster local connections. This session will equip franchise professionals with the skills and tools to drive community engagement and localized marketing efforts. Attendees will learn how to empower franchisees to connect meaningfully with their communities, build brand loyalty through community events, and leverage partnerships with local organizations to increase brand visibility.

Learning Objectives:

• Design Localized Marketing Plans for Franchisees: Equip franchisees with resources and strategies to tailor their marketing efforts to resonate with local audiences, creating a sense of community connection.
• Foster Community Partnerships and Sponsorships: Discover how to build and sustain partnerships with local businesses, schools, and community organizations to enhance brand visibility and credibility.
• Encourage Active Community Engagement for Brand Loyalty: Learn how to organize and promote community events, sponsorships, and outreach programs to build lasting customer loyalty and establish the franchise as a trusted local brand.

Facilitator: Jerry Akers, CEO of ZDynamix, President of Sharpness Inc., and Multi-Unit Franchisee of Great Clips & The Joint

*CFE program participation is not required to participate in the Franchise Mastery Series. This series is open to anyone interested in professional development courses in franchising.

Refund and Cancellation Policy:

*No refunds on bundled/series package.

*For individual sessions – a full refund (minus a $25 administrative fee) will be granted for cancellations received in writing at least 3 weeks in advance of event. All written cancellations must be sent to cfe@franchise.org and include the original order confirmation email. No refunds or reschedules for missed sessions.