Price: $99 IFA Member / $299 Non-member

In today’s digital world, a strong online presence is essential for franchise growth and customer engagement. This session focuses on leveraging digital marketing and social media to build brand awareness, drive customer engagement, and support franchisees in their local marketing efforts. Attendees will learn effective digital marketing tactics, data analytics for performance tracking, and how to create scalable social media strategies that align with the franchise’s overall brand.

Learning Objectives:

• Implement Engaging Social Media Campaigns: Discover how to create effective social media content and campaigns that attract and engage customers, drive brand loyalty, and increase visibility.
• Utilize Data-Driven Marketing Insights: Learn to use analytics and data to measure campaign success, understand customer behavior, and adjust strategies for improved results.
• Support Franchisees with Local Digital Marketing Resources: Develop templates, guidelines, and tools to help franchisees manage their local digital presence in alignment with the brand’s overarching digital strategy.

*CFE program participation is not required to participate in the Franchise Mastery Series. This series is open to anyone interested in professional development courses in franchising.

Refund and Cancellation Policy:

*No refunds on bundled/series package.

*For individual sessions – a full refund (minus a $25 administrative fee) will be granted for cancellations received in writing at least 3 weeks in advance of event. All written cancellations must be sent to cfe@franchise.org and include the original order confirmation email. No refunds or reschedules for missed sessions.