How can field support teams make a real difference—not just in franchisee compliance, but in their mindset, motivation, and long-term performance? In this candid, real-world conversation, we’ll explore how franchisors can design, empower, and evolve their field support function to turn stuck operators into growth-minded business owners.

Hear from both sides of the franchise relationship—featuring a high-performing franchisee and a franchisor leader actively building a next-level support function. Led by Angela Coté, founder of AC Inc., this session will spotlight how a coaching approach (vs. consulting) can unlock franchisee potential—and what it takes to make that shift. Expect real examples, practical takeaways, and a healthy dose of straight talk.

Key Takeaways:
-How the modernized, strategic growth coaching we teach helps franchisees move from being operators stuck in their business to growth minded business owners who do what they need to do to grow

-The impact of field teams shifting from consulting to more of a coaching approach (instead of telling franchisees what to do, teaching and empowering them to take initiative—i.e., “teach a man to fish”)

Speakers:
Joe Lindenmayer – Multi-unit Franchise owner, Chairman of The Kuyahoora Valley Foundation, Certified Facilitator with ForumSherpa, and former Chair of the VetFran Committee at IFA

Rachel Southard – Head of Brand Operations at Happinest and CEO of ecomaids

Moderator:
Angela Coté – Founder and CEO of AC Inc. – Field Coach Experts

Hosted by the Franchise Relations Committee on behalf of Brian Schnell – Chair of the Franchise Relations Committee, Faegre Drinker Biddle & Reath LLP

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