Discover how AI can help your franchise create better marketing, connect with more customers, and stay consistent across every location.
Sponsored content by Gusto.
Marketing your franchise can be a lot to juggle—especially when you’re trying to keep things consistent across locations, stay on top of trends, and still find time for the big-picture work that grows your business. That’s where AI—and the right business tools—come in. Just as Gusto helps franchises run smoother behind the scenes, AI can help you market smarter where it counts.
The right AI tools can help you create content faster, reach the right customers, and give your brand a polished, consistent presence, without adding more to your plate. Here are five tools you need to know about, whether you’re a franchisor or a franchisee.
- AI-Powered Content Creation Platforms
Need a social post, email, or ad copy? AI writing tools can draft it in minutes. They’re great for generating fresh ideas, staying on brand, and meeting tight deadlines. Some can even match your tone based on brand guidelines.
Examples: Jasper, Copy.ai, Writesonic
Gusto tip: Treat AI like your brainstorming buddy—let it start the draft, then tweak it to sound like you. For franchise networks, share a “brand voice cheat sheet” so every location sounds consistent.
- Automated Design & Visual Content Tools
Strong visuals are key to standing out. AI design tools make creating them faster. Generate social graphics, flyers, and more, without needing a full-time designer at every location.
Examples: Canva’s AI tools, Adobe Express, Midjourney
Gusto tip: Provide ready-to-use brand templates that franchisees can customize with local details. This keeps everything on brand while saving time.
- AI Social Media Management & Scheduling
Social media is powerful—but managing it can be overwhelming. AI scheduling tools suggest the best times to post, recommend content ideas, and even draft captions that drive engagement.
Examples: Sprout Social with AI insights, Lately.ai, Buffer’s AI post generation
Gusto tip: Centralize scheduling at the corporate level for consistency, then let franchisees add local flavor with community events or promos.
- Predictive Analytics for Customer Targeting
Streamline your marketing spend with AI analytics. AI can reveal patterns in customer behavior, helping you predict which offers will perform best and when to launch them.
Examples: HubSpot AI, Salesforce Einstein, AdRoll AI
Gusto tip: Share these insights across your franchise network so everyone benefits from the same data-driven playbook.
- AI-Driven Customer Engagement & Chatbots
Today’s customers expect fast, helpful responses 24/7. AI chatbots can answer FAQs, collect leads, and route people to the right service—freeing your staff up for more personal interactions.
Examples: Intercom, Drift, Tidio
Gusto tip: Connect your chatbot to your CRM so every lead is captured and followed up with a human touch.
The Bottom Line
AI isn’t here to replace the personal touch that makes your brand special—it’s here to amplify it. By adding the right tools to your marketing, you can save time, stay consistent, and connect with more of the right customers.
Just as the right AI tools can supercharge your marketing, Gusto’s all-in-one platform for people operations can automate payroll, simplify HR, and give you back valuable time. When you streamline both customer-facing and internal processes, your franchise is set up for growth.
Ready to work smarter across your entire operation? Gusto helps more than 400,000 businesses streamline payroll, benefits, and HR.
Sponsored content by Gusto
Gusto automates and simplifies payroll, HR, compliance, and benefits for more than 400,000 SMBs across the U.S. – helping these businesses take care of their teams and create great places to work.