What Franchises Need to Know About AI Overviews and SEO

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Google’s AI Overview is one of the biggest changes to search in years. For franchise owners, this shift could mean fewer website visits. However, it also presents new opportunities to reach high-intent customers. Let’s break down what AI Overview means for your search engine optimization and how you can adapt to stay ahead.

 

What Is AI Overview?

AI Overview is Google’s AI-powered search experience that gives users instant answers at the top of search results. Instead of clicking multiple links, users get summarized responses sourced from across the web.

 

This means potential customers may get the information they need without visiting your website. That’s a challenge, but it’s not the end of the road. The key is making sure your business is featured in these AI-generated responses.

 

The Impact on SEO and Search Traffic

The effects of AI Overview are already being felt across industries:

 

  • Declining organic traffic: Websites have seen a 15%–30% drop in search traffic as AI Overview answers more queries directly.
  • High-intent searches still matter: While informational searches may not drive as much traffic, bottom-of-the-funnel keywords like “24/7 plumber in Dallas” still lead to conversions.
  • More qualified leads: Businesses that optimize correctly may see higher-quality traffic, as AI Overview filters out casual browsers and directs more serious buyers to websites.

 

How to Optimize for AI Overview

Success in AI-driven search requires adapting your SEO strategy. Here’s how:

 

  1. Create High-Authority, Well-Structured Content.

Google prioritizes trusted sources for AI Overview. To increase your chances of being featured:

 

  • Write detailed, expert-level content on your industry.
  • Use FAQ sections with clear, direct answers.
  • Structure content using schema markup (like FAQ, how-to, and local business schema) to help Google recognize your site as a reliable source.

  1.  Strengthen Your Local SEO and Online Reputation

Google AI heavily factors in local authority and reputation when generating responses.

 

  • Keep your Google Business Profile updated with accurate hours, services, and location details.
  • Get more reviews. Businesses with high ratings are more likely to be referenced in AI Overview.
  • Ensure your NAP (Name, Address, Phone Number) is consistent across directories like Yelp, Angi, and the Better Business Bureau.

 

  1. Adapt to AI-Friendly Search Optimization

Google’s AI rewards well-structured, easy-to-interpret content.

 

  • Use concise, direct answers in your content (think: Wikipedia-style clarity).
  • Add high-quality images and videos, as visual content is increasingly prioritized in AI-driven results.
  • Optimize for voice search, since AI Overview pulls information structured for conversational queries.

 

Why This Shift Is an Opportunity

While traditional SEO tactics may need adjustments, AI Overview opens up new ways to get in front of high-intent clients.

 

  • Increased brand visibility: Being cited in an AI Overview builds trust and establishes your business as an industry leader.
  • Higher conversions from AI-driven traffic: If users click through from AI Overview, they’re more likely to convert because Google has already vetted your business.
  • More efficient marketing spend: With AI-driven insights, you can focus on ranking for searches that bring in real clients, not just casual visitors.

 

The Bottom Line

AI Overview is changing search, but it’s not a reason to panic. It’s a reason to evolve. By focusing on quality content, local SEO, and AI-friendly optimization, local businesses can stay competitive and continue attracting valuable clients.

 

To learn how Scorpion can help your franchise stay competitive with AI search, visit www.scorpion.co/IFA

 

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