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In Part 2 of Unit-Level Economics in Practice, franchise leaders share real-world examples of how they are connecting marketing performance to unit-level economics and franchisee profitability. This session explores how to move beyond ROAS and put profit-driven strategies into practice, including building useful dashboards and KPIs, aligning teams around shared business outcomes, and overcoming implementation challenges.Watch to learn practical strategies for strengthening unit economics and driving sustainable, profitable growth across your franchise system.Follow the IFA Franchisor Forum on LinkedIn for updates, insights, and future webinars: https://www.linkedin.com/showcase/ifa-franchisor-forum/