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Franchise brands invest heavily in marketing—but the customer experience is delivered in the day-to-day work across every location.

In this interactive Lunch & Learn, Michele Popelka (President, Next Day Access) and Loralee Bronte (VP of Marketing & Operations) walk through the full customer journey to show where that experience is won or lost—from the first call to the final invoice.

You’ll learn where franchisors lose visibility as they scale, why it’s hard for teams to stay consistent across locations, and how the right systems—like Jobber—help standardize workflows, improve communication, and deliver a reliable customer experience every time.

You’ll leave with a practical framework to better connect marketing and operations, plus clear next steps to create a more consistent experience for both your customers and your teams.

Speakers:

Michele Popelka, President of Next Day Access

Loralee Bronte, Vice President of Marketing & Operations of Next Day Access