Webinar Recording | People Prefer People: Why the Human Voice Still Wins in Franchising

In a world of automation, bots, and AI agents, it’s easy to forget a simple truth: people want to talk to people. Backed by survey data from over 6,000 consumers, this session opens with a clear insight: when contacting a business, customers want to be connected to a human over AI, especially at high-intent moments. For franchise brands, that preference translates directly into higher conversion, stronger loyalty, and better use of marketing spend.

In this session, you will learn how to turn inbound calls into a revenue and loyalty engine by treating the human voice as a designed growth channel, not a last-resort backup. We’ll explore why live answering outperforms automation at critical decision points, how standardized yet human call handling protects brand consistency across locations, and where AnswerConnect fits as a 24/7, franchise-ready partner for capturing more value from every call.

Speaker: Karen Booze, CFE, Director of Growth and Partnerships