New Circuit-Based Strength Offering Responds to Member Demand and Evolving Training Preferences Across Generations

WEST PALM BEACH, Fla. – Retro Fitness, one of the nation’s leading high-value, low-price (HVLP) fitness club, is introducing a next-gen trend-forward collection of circuit-based equipment to its iconic strength floor. Through a strategic partnership formed with Booty Builder, the Booty Builder® Training Zone is now available to franchisees nationwide, delivering a circuit-based strength experience designed to meet today’s training behaviors and expectations.

The Booty Builder Training Zone is a five-piece, trademarked strength circuit featuring a curated mix of Booty Builder equipment. Designed as a standalone training destination on the gym floor, the zone focuses on glute and lower-body dominant movements, providing members with a clear path to strength training while creating a highly visible, differentiated experience within the club.

The rollout reflects Retro Fitness’ response to clear shifts in member behavior. Millennial and Gen Z members continue to drive new joins and train more frequently, prioritizing strength-based workouts, while Gen X members increasingly focus on functional strength and longevity. Booty Builder consistently ranks among the most utilized strength equipment lines in the industry, with patented designs engineered to support proper form and confidence across all experience levels.

“We’re dedicated to elevating member satisfaction at every touchpoint,” said Todd Scartozzi, Chief Operating Officer of Retro Fitness. “As the fitness landscape and customer needs continue to evolve, we remain relentless in researching, refining, and delivering the Retro Fitness experience.”

Early Booty Builder Training Zone installs, including the first location in Kenhorst, Pennsylvania, have generated immediate in-club engagement, organic social traction and positive member feedback. The Training Zone supports Retro Fitness’ ongoing optimization strategy by enhancing floor efficiency, strengthening brand differentiation within the HVLP space and delivering high-demand training modalities that support long-term member engagement. This new offering also reinforces the brand’s commitment to evolving the club experience while maintaining accessibility and value, reflecting its “Get Real” approach to fitness, focused on real training, real results, and equipment that meets members where they are today.

For more information about the Booty Builder Training Zone at Retro Fitness, contact Todd Scartozzi at todd@retrofitness.com. Press inquiries should be emailed to retro@allpointspr.com

ABOUT RETRO FITNESS

For more than 20 years, Retro Fitness has been a leader in the High-Value, Low-Price (HVLP) fitness space, empowering members to live healthier lives on their own terms. Rooted in its GET REAL brand philosophy, Retro Fitness is dedicated to creating welcoming environments, fostering authentic connections, and delivering fitness experiences that feel inclusive, motivating, and attainable— both in-club and beyond.

More than just a workout, Retro Fitness offers an integrated approach to health and fitness. Members have access to state-of-the-art equipment, dynamic group classes and expert personal training, complemented by recovery and mindfulness amenities designed to elevate the overall experience, From its nutrient-driven smoothie bar – open to members and the public – to wellness-focused spaces like the Zen Den featuring full-body Red Light Therapy, tanning, and massage chairs, as well as The Body Shoppe personal training and a connected digital app experience, every touchpoint supports balance and long-term success. Together, these elements create a powerful brand halo that redefines what it means to add “life to one’s years,” – helping members feel better, move better, and stay committed at an unmatched value.

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