Global Franchise award highlights brand growth, franchisee success and operational excellence

ST. LOUIS, Mo., – (March, 5 2026) – MassageLuXe, one of the nation’s fastest-growing spa franchises, accepted the 2026 Single Market Global Franchise Award for Best Health and Beauty Franchise last week during the International Franchise Association Annual Convention, where CEO Kristen Pechacek, Director of Franchise Operations Amy Hoelscher and Director of Training Katie Ninness took the stage to receive the honor before franchise leaders from around the world.

Presented as part of the IFA’s annual gathering, the Global Franchise Awards recognize brands that demonstrate excellence in growth, franchisee support, innovation and long-term sustainability. MassageLuXe earned top honors in the health and beauty category, standing out for its operational model, consistent brand standards and commitment to franchisee profitability.

The recognition comes as the brand continues expanding across key markets nationwide, supported by a membership-based revenue model, comprehensive franchisee training and ongoing operational support. Its focus on delivering high-quality massage services in a modern setting has helped position the company as a competitive and scalable concept within the wellness sector.

“We are honored to be recognized as Best Health and Beauty Franchise for a Single Market at the 2026 Global Franchise Awards,” Pechacek said. “This award reflects the strength of a system built on disciplined operations, clear standards, and franchisees and team members who execute with consistency and commitment every day. I’m incredibly grateful to our franchisees and corporate team whose hard work made this achievement possible.”

Judges evaluated nominees based on system growth, franchisee support, innovation and overall brand performance. MassageLuXe was recognized for its disciplined expansion strategy and strong unit-level performance in competitive markets.

As momentum builds from the international recognition, MassageLuXe is actively seeking growth-oriented franchise partners nationwide. Qualified candidates remain eligible for the ongoing 50% off franchise fee incentive.

“Our mission has always been to elevate the massage experience while delivering strong returns for our franchise partners,” Pechacek said. “Being recognized on a global stage reinforces that our model is working and that our brand is positioned for continued success.”

MassageLuXe is actively seeking growth-oriented franchise partners nationwide, all of which are eligible for the franchise fee incentive. To learn more about available opportunities, visit https://massageluxe.com/franchise-opportunities/.

To see the full list of the 2026 award winners, visit https://www.global-franchise.com/awards/winners.

For more information about MassageLuXe, visit https://massageluxe.com.

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About MassageLuXe

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 104 locations across 20+ states and plans to double in size in the next three years.