News & Media Member Press Releases Posted March 20, 2026 Assisted Living Locators Opens New Senior Care Advisory Service in Myrtle Beach–Florence, South Carolina Assisted Living Locators Share No-Cost Senior Placement Service Helps Families Navigate Assisted Living, Independent Living and Memory Care Options MYRTLE BEACH, S.C. – Mar. 20, 2026 – Assisted Living Locators, a nationwide senior placement and referral service, today announced the opening of its Myrtle Beach–Florence office. The new location is owned and operated by Renee Messecar and will serve families throughout South Carolina’s Grand Strand and Pee Dee regions including Myrtle Beach, Florence, Conway, Sumter and surrounding areas by providing personalized, no-cost guidance through the senior living decision-making process. Messecar brings more than 30 years of experience across health and wellness, personal care, and engineering, along with work supporting children of diverse abilities. Throughout her career, she has remained committed to helping others improve their quality of life. Her personal experience caring for her mother during a transition to senior care gave her firsthand insight into how complex and overwhelming these decisions can be, inspiring her to guide families with compassion, clarity, and expertise. “After caring for my mother, I saw just how overwhelming senior care decisions can be for families,” said Messecar. “I strive to be the guide I wish we had—creating a high-touch, white-glove experience where families feel truly supported and understood. My goal is to provide clear, compassionate guidance so families can move forward with confidence and focus on what matters most—spending meaningful time with their loved ones.” Assisted Living Locators of Myrtle Beach–Florence provides families with comprehensive, concierge-level support at no cost, including individualized assessments, guidance on appropriate levels of care, and help comparing independent living, assisted living, and memory care communities based on personal preferences, care needs, and budget considerations. Messecar also coordinates community tours, answers questions throughout the process, and connects families with practical resources to help ensure a smooth transition. Rather than leaving families to navigate complex choices on their own, Messecar offers hands-on support from the initial conversation through final placement. She works with both proactive seniors exploring independent living options and families navigating more immediate care needs, supporting a wide range of financial situations—from modest to premium—and helping identify senior living options that align with both care needs and financial comfort. “I’m with families every step of the way,” Messecar added. “By truly understanding each situation, we can make informed decisions together and move forward with confidence.” For more information about Assisted Living Locators of Myrtle Beach–Florence, or to schedule a complimentary consultation, call (843) 685-2938 or visit https://pee-dee-region.assistedlivinglocators.com/. About Assisted Living Locators Founded in 2003, Assisted Living Locators is a leading nationwide senior placement and referral service providing compassionate guidance to families seeking senior living and care solutions. Part of the Evive Brands family, Assisted Living Locators has more than 170 franchise locations across the United States and is dedicated to helping seniors and their families find the right care with confidence and peace of mind. All News Franchising In The News IFA Advocacy News IFA Press Releases IFA Thought Leadership CEO Update Franchising World Articles Sponsor Spotlight IFA SmartBrief Sign Up Advertisement