Midwest-rooted wellness franchise seeks experienced multi-unit operators to expand in priority market as brand momentum builds nationwide

ST. LOUIS, Mo., – (Feb. 19, 2026) – MassageLuXe, one of the nation’s fastest-growing spa franchises, is targeting the Indianapolis market for multi-unit expansion as part of its national growth strategy while also lowering barriers to entry through a limited-time franchise development incentive: new franchise partners who sign an agreement by April 30, 2026, will receive a 50% franchise fee incentive.

The incentive, available nationwide, is designed to support qualified, growth-minded operators as the brand accelerates development in priority markets such as Indianapolis.

MassageLuXe identified Indianapolis as a prime expansion opportunity due to its diverse and stable economy, steady population growth and increasing consumer demand for wellness and self-care services. Expanding suburban communities and strong retail corridors create favorable conditions for experienced operators seeking to scale within a defined territory.

“Indianapolis represents a high-potential market for multi-unit development,” said Kristen Pechacek, CEO of MassageLuXe. “We are focused on partnering with experienced operators who want to scale with a proven system. With the strength of our membership-based model and the limited-time franchise fee incentive currently available, this is an especially compelling moment to enter priority markets like Indianapolis.”

Headquartered just outside of St. Louis, MassageLuXe has built a strong presence across the Midwest, where its membership-driven model has delivered consistent unit-level performance and long-term customer retention. The company views Indianapolis as a natural extension of that regional strength and is seeking experienced multi-unit partners prepared to develop the market strategically.

“Operating in a Midwest market similar to Indianapolis, we’ve seen firsthand how well the MassageLuXe model resonates with communities that prioritize wellness and recurring services,” said Haritha Kommineni, a MassageLuXe franchisee in Indiana. “The predictability of the membership model and the support from the corporate team give operators the confidence to grow multiple locations.”

Founded in 2007, MassageLuXe provides massage therapy, facial services and wellness memberships designed to drive repeat visits and sustained engagement. With significant whitespace remaining in Indianapolis and other priority markets nationwide, the brand continues to expand through disciplined multi-unit development.

MassageLuXe is actively seeking franchise partners nationwide, all of whom are eligible for the limited-time franchise fee incentive if signed by April 30, 2026. To learn more about available opportunities, visit https://massageluxe.com/franchise-opportunities/.

For more information about MassageLuXe, visit https://massageluxe.com.

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About MassageLuXe

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment. Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 104 locations across 20+ states and plans to double in size in the next three years.

Media Contact:

Jordyn Whitted, Thunderly Marketing

jwhitted@thunderlymarketing.com