One of the Nation’s Largest Automotive Aftermarket Franchisors Unveils Systemwide Customer-Centric Initiative to Drive Profitability, Loyalty and Performance 

GREENWOOD VILLAGE, Colo. – Building on a year of strengthened technical training, FullSpeed Automotive® is revamping its 2026 training program to place greater emphasis on customer experience across its retail and franchise network. The  initiative aims to equip franchisees, managers, and technicians with the tools to elevate service standards, improve retention and drive measurable performance gains across flagship brands Grease Monkey® and SpeeDee Oil Change & Auto Service®.

A Customer-First Approach

The revamped training program introduces the Guest Experience Specialist (GES) course, an immersive curriculum designed to teach teams how to interact with customers effectively and communicate the full value of FullSpeed’s services. Training covers everything from presenting performance guarantees and bounceback offers to conducting one-minute exit interviews and reinforcing customer retention strategies.

“Just as our services and leadership continue to evolve, so does the way we engage with our customers,” said Jason Johnsey, Director of Training & Development at FullSpeed Automotive. “Our goal is to create a true “WOW” factor at every visit. While our teams consistently deliver quality automotive service, we recognize that today’s customers evaluate the entire experience. We’ve identified proven practices in our corporate locations and are now equipping franchisees with the tools to replicate that success in their own markets.”

The program is open to franchise owners, managers, and technicians, with courses designed to be accessible across multiple markets. The Guest Experience Specialist (GES) program will officially launch in Denver on March 2, 2026, beginning with select franchisees, followed by expansion into key growth markets, including Texas and California, as the rollout continues nationwide.

Alongside customer experience training, FullSpeed continues to provide technical and leadership development, including operational best practices and courses on coaching, recognition, and one-on-one employee engagement.

Measuring Impact

Following completion of the training, success will be measured through KPIs such as ticket averages, review scores, customer retention, and service times, ensuring franchisees, employees, and customers benefit from improved operational performance. Early indicators from pilot programs show measurable improvements in both customer satisfaction and employee retention.

“Customer expectations have changed, and service alone is no longer the differentiator it once was,” said Brian Maciak, CEO of FullSpeed Automotive. “In a competitive marketplace, brands must deliver a seamless, transparent and engaging experience at every touchpoint. That means clearly communicating the “why” behind our recommendations and setting expectations upfront.We believe the future of the automotive aftermarket will be defined by guest experience, and FullSpeed is committed to leading that evolution.”

FullSpeed Automotive is looking to bring on qualified and engaged individuals seeking single, multi-unit, and conversion opportunities. When franchisees invest with FullSpeed Automotive brands, they’re investing in an organization with a strong culture, solid systems, and proven business models backed with 90+ years of experience in providing quality car care across its brands. FullSpeed Automotive’s acquisition strategy has also played a key role in nationwide expansion and remains a strong business focal point for growth.

Additionally, Grease Monkey and SpeeDee Oil Change & Auto Service are part of the FullSpeed Automotive portfolio, which is expanding nationwide. To explore franchise opportunities across these brands, visit: https://oilchangefranchises.com/.

About FullSpeed Automotive®

FullSpeed Automotive is among the nation’s largest franchisors and operators of automotive aftermarket repair facilities and home to flagship brands Grease Monkey and SpeeDee Oil Change & Auto Service. FullSpeed brands offer oil changes, tire sales and rotations, brake services, car washes, and other ancillary services through multiple brand formats that target several desirable segments of the service market. The company’s strategic geographic footprint of 900-plus franchised and company-owned locations provides density in high growth markets. Grease Monkey and SpeeDee Oil Change & Auto Service were named Verified Franchises by Entrepreneur for 2026. FullSpeed is headquartered in Greenwood Village, CO. For more information, go to www.fullspeedautomotive.com.