Local Husband-and-Wife Duo Bringing High-Demand Spanish Immersion Childcare to Seattle

MINNEAPOLIS, MN – Tierra Encantada, the leader in Spanish immersion early education, is heading to Washington for the first time. The brand will bring Seattle families a warm, Spanish-immersion early education environment with play-based STEAM learning and wholesome, scratch-made meals.

The first center will be owned and operated by George Trejo and Ingrid Veckaktins. Both lifetime locals of the Seattle area, the married couple decided to franchise out of a desire to build relationships with families, support educators, and deliver a deeply engaging early-learning experience to their local community.

Ingrid’s background in nursing and childcare combined with George’s experience building businesses since the age of 13 ultimately converged in early education, where purpose and execution come together.  George will continue his current role as Global Business Development Lead at Amazon during this new franchising endeavor.

“As native Washingtonians, we feel a strong connection to the place and community that shaped us. We’ve spent our entire lives here and now raise our children here, so we couldn’t think of a better place to own a business,” Trejo said. “When considering all the sectors available in franchising, we chose childcare because of the growing childcare crisis and the opportunity to be part of the solution.”

The couple is excited to bring Tierra Encantada to Seattle because the values of the community align closely with Tierra’s focus on culture, language, and holistic early learning. Seattle families understand the importance of early exposure to different perspectives and the role it plays in shaping thoughtful, engaged citizens.

“George and Ingrid’s passion for community, commitment to early education, and experience as parents, entrepreneurs and caregivers make them the perfect people to lead Tierra’s foray into Washington,” said Founder and CEO Kristen Denzer. Their passion for high‑quality early education and commitment to serving families will help us plant deep roots in a community that’s ready for something special.”

Spanish is projected to be spoken by nearly one in three people in the U.S. by 2050, fueling rapid demand for early Spanish immersion. Tierra Encantada is meeting that need with 26 locations open or under construction and another 28 in active development.

Founded in 2013, Tierra Encantada delivers a distinctive childcare experience for children aged six weeks through six years with a focus on the growth of the whole child. Its play-based STEAM curriculum, taught entirely in Spanish, helps children naturally learn a second language while nurturing creativity, curiosity, and connection.

With an average unit volume (AUV) of $3 million for centers open more than 24 months, no nights or weekends required, and a recession-resistant model built on recurring revenue, Tierra Encantada continues attracting entrepreneurs seeking purpose-driven, scalable businesses.

For information about available franchise opportunities with Tierra Encantada, please visit www.tierraencantada.com/franchise.

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About Tierra Encantada

Tierra Encantada is the leader in Spanish immersion early education®. Since 2013, Tierra has offered an exceptional childcare experience for children ages 6 weeks through 6 years, emphasizing the holistic development of each child. The play-based STEAM curriculum is taught through Spanish, enabling children to learn a second language naturally through conversation and context. Tierra Encantada is the fastest-growing Spanish immersion childcare brand in the United States and has been recognized by Entrepreneur Magazine, Inc Magazine, the Financial Times, and others. With planned and open locations across 17 states, Tierra Encantada continues to expand into select markets nationwide. For more information, visit tierraencantada.com and follow us on LinkedIn and Instagram.

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