Marketing Executive Brings 20+ Years of Strategic Leadership in Brand Development

WEST PALM BEACH, FL (Jan. 6, 2026) – United Franchise Group™ (UFG), home to an affiliated family of brands, franchise services and consultants has hired Christina Parsons as its Chief Intelligence Officer.

Parsons is responsible for shaping the strategic direction and executing the company’s vision for data-driven integrations – including POS systems, advertising platforms, and AI-powered tools that improve decision-making and performance across marketing and sales. Her work supports both internal franchise development efforts and the company’s more than 1,800 franchisees across the globe.

“We worked with Christina as a vendor partner in the past and most recently brought her on to provide an in-depth analysis of our business – we’re now thrilled to officially welcome her to the UFG family on a permanent basis,” said Ray Titus, Founder and CEO of UFG. “Her critical thinking and analytical expertise working with multi-unit franchise brands paired with her in-depth knowledge of our company will be a tremendous asset to our brands and franchisees.”

Parsons brings more than two decades of digital marketing experience to the role, having supported national brands across multiple industries. Prior to joining UFG, she served as Executive Vice President of Marketing and Creative Strategy at Marketing.com, a position she assumed following the acquisition of DAS Group—a digital marketing company she founded and led as president. In that role, she supported UFG and its franchise brands as a longtime agency partner.

“I understand the challenges franchisors face when scaling and launching campaigns,” said Parsons. “My history working with UFG positions me to hit the ground running and implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics.”

She received her bachelor’s degree from The University of Miami’s School of Business and an MBA from Florida International University. A native South Floridian who grew up in Miami, she currently resides in Ft. Lauderdale.

For more information about United Franchise Group and its affiliated family of brands, visit www.UnitedFranchiseGroup.com.

About United Franchise Group

Led by CEO Ray Titus, United Franchise Group™ (UFG) is a globally recognized leader in franchising, home to an award-winning family of brands and franchise consulting services. With over 1,800 franchises across more than 80 countries, UFG empowers entrepreneurs through proven franchise systems, multi-unit growth opportunities, and industry-leading support. Its portfolio includes iconic brands like Signarama®, Fully Promoted®, Black Optix Tint®, Transworld Business Advisors®, Exit Factor™, Accurate Franchising Inc.™, Franchise Real Estate™, and the Vast Coworking Group™ (Venture X®, Office Evolution®, Intelligent Office®), plus thriving food concepts under Big Flavor Brands™, such as The Great Greek Mediterranean Grill® and Graze Craze®. With almost 40 years of franchising experience, UFG and its expert consultants have helped develop over 350 successful franchise brands, supporting thousands of franchisees worldwide. From flexible coworking and B2B services to fast-casual dining, UFG offers scalable, high-demand business opportunities backed by comprehensive training, marketing, and operations support. Entrepreneurs choose UFG to lead in their local markets and grow with a trusted network that’s driving the future of franchising. With a commitment to rapid growth, UFG continues to expand its global footprint, helping franchise owners thrive in local markets worldwide.

 

 

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