The Iconic Neighborhood Sandwich Shop Invites Everyone to Join the Celebration with a One-Day Buy-One, Get-One-Free Offer

CHICAGO – Potbelly the iconic neighborhood sandwich shop, is celebrating 49 toasty years of serving craveable sandwiches, good vibes and neighborhood connections…and it’s inviting everyone to the party.

On Wednesday, January 14, 2026, Potbelly will mark its birthday with its annual, and highly anticipated, Birthday BOGO. During this one-day-only deal that fans have grown to know and love, Potbelly is giving everyone a free Original sandwich or wrap with the purchase of any Original or BIG sandwich or wrap. Whether doubling up on a longtime favorite or sharing a sandwich with a friend, the brand’s Birthday BOGO is the perfect excuse to celebrate.

This Potbelly birthday tradition is all about giving back to the fans who have made the brand a part of their routines, from quick lunch breaks and casual dinners to comfort-food cravings that call for something warm and satisfying. After nearly five decades, Potbelly continues to do what it does best; bringing family, friends, co-workers and community groups together over a creaveable meal unlike any other.

“The Birthday BOGO is really a celebration of the fans who’ve supported Potbelly for 49 years,” said Marc Nystrom, Sr. Director of Brand Marketing at Potbelly. “This has become a tradition that encourages our fans to share a meal and connect with others. It’s a thank you to the communities that have grown with us – and we are especially excited to celebrate this birthday, as we enter our 50^th year serving those communities.”

The Birthday BOGO offer is open to all fans and will be available on January 14, 2026 when ordering through the Potbelly App or at Potbelly.com. Guests must use promo code BOGO at checkout to redeem the offer.

For information on exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks, and for more information on Potbelly, visit www.potbelly.com.

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country – with more than 445 shops in the United States including more than 105 franchised shops in the United States. For more information, please visit Potbelly’s website at www.Potbelly.com.