Proforma Celebrates GPS’ Landmark $12M Win Supporting Tier Rewards Program for Major Online Entertainment Brand
TAMPA, Fla. (Dec. 18, 2025) – Proforma, the $650 million technology and business success leader, proudly recognizes Global Promotional Sourcing (GPS) and its leadership team—Zack, Donna, and Steve Raucher—for closing a landmark $12 million deal with a top online entertainment brand. GPS leveraged Proforma’s best-in-class technology and robust business infrastructure to create a large-scale, high-touch loyalty Tier Rewards Program. This program will support millions of customer touchpoints annually.
The GPS team’s winning proposal included a comprehensive supply chain and program management solution spanning eCommerce build-out, global product sourcing, specialized importing, custom manufacturing, inventory optimization, and nationwide fulfillment.
Proforma supported GPS’s execution of this deal through a strategic alliance that enabled GPS to rapidly scale the program using Proforma’s industry-leading technology platform, ProVision™. This collaboration resulted in seamless automation and integration for tens of thousands of redemption codes, as well as streamlined ordering, billing, and receipt processing.
“This deal is a testament to the GPS team’s relentless pursuit of innovation, accuracy, and partnership,” said Zack Raucher, CCO of Proforma GPS. “Managing a program of this scale requires more than sourcing products—it demands strategic planning, rapid problem-solving, and flawless operational execution. Our team showed up every day with unmatched dedication, and together with our client, we built a rewards platform positioned for long-term success.”
GPS, known for exceptional customer service and program expertise, has built a reputation for delivering advanced guest loyalty ecosystems to enterprise-level clients. This win further highlights GPS’s leadership in the hospitality, entertainment, and consumer-experience sectors.
“The talent, client-first mindset, and operational excellence of GPS exemplify the strength of Proforma’s Distributor Network,” said Brian Roney, Executive Vice President at Proforma. “We’re incredibly proud to help empower this achievement and the next wave of GPS growth.”
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About Proforma
With more than 45 years of experience, Proforma is the $650 million technology and business success leader in the printing, promotional products, and packaging industry. Proforma’s investment of more than $25 million in technology maximizes its success in the marketplace. Proforma’s record-breaking achievements include more than 80 of its Members being recognized on Inc. Magazine’s list of the 5,000 fastest-growing companies over the past three years and more than 300 Members in its Million and Multi-Million Dollar Club earning annual sales ranging from $1 million to nearly $50 million.
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About Global Promotional Sourcing
Global Promotional Sourcing (GPS) is a leading provider of innovative promotional products and loyalty solutions, specializing in creating custom-branded merchandise that drives engagement and builds connections in the gaming industry. Founded in 2001 as a family-owned business, GPS has grown into a nationally recognized partner for some of the country’s largest casino brands. Headquartered in Las Vegas, NV, and certified as a women-owned business by the NWBOC, GPS is a six-time recipient of the Inc. 5000 Fastest-Growing Private Companies award. Learn more at www.gpspromotions.com.