Holiday Lineup Features Daily Deals, Cyber Monday Savings, and Local Charity Support

WINSTON-SALEM, N.C. (December 1, 2025) – East Coast Wings + Grill  (“ECW+G”) – the full-service, family dining franchise that is the ultimate casual dining spot for wing lovers – is kicking off the holiday season with the launch of its 12 Days of Wing-ter Wonderland, a limited-time celebration running December 1–12 and featuring daily “surprise and delight” offers for guests.

Starting on Cyber Monday, December 1, ECW+G will fuel holiday shopping and gatherings with a mix of in-store and online deals, rewards bonuses, and a dedicated giveback day supporting local charities in the communities it serves.

“East Coast Wings + Grill has always been about community – creating a place where families and friends can relax, refuel and connect,” said Ashley Mitchell, VP of Marketing for ECW+G. “With 12 Days of Wing-ter Wonderland, we’re turning up the holiday fun with offers our guests will love, while also dedicating a day to giving back to local food banks and charities that are doing important work this time of year.”

Throughout the 12-day promotion, guests can enjoy a variety of offers that will be revealed first via email and on the ECW+G app for rewards guests and then on social media. The event kicks off with $5 off online orders to fuel online shopping on Cyber Monday. The following day, all locations will celebrate Giving Tuesday by donating 10% of all sales to a local charity in their communities. A different offer will be available each of the 12 days that guests can take advantage of, ensuring there is something for everyone to enjoy.

“Value, flavor, and community are three core tenants of our brand,” added Sam Ballas, CEO and Founder of ECW+G. “12 Days of Wing-ter Wonderland brings those to life in a big way – rewarding our loyal guests with craveable deals, driving digital engagement and making sure we’re giving back to the communities that support our restaurants all year long.”

Guests can participate in Wing-ter Wonderland offers by ordering online, via the ECW+G app or by visiting participating locations and mentioning the day’s promotion in-store. Rewards members will receive additional perks such as exclusive wallet rewards and bonus points opportunities throughout the campaign.

To find a location near you, visit www.eastcoastwings.com. For more information about ECW+G franchising opportunities, visit www.eastcoastwingsfranchise.com.

ABOUT EAST COAST WINGS + GRILL

East Coast Wings + Grill is a full-service, family-dining franchise that spotlights Buffalo wings. The thoughtfully-crafted menu also offers a variety of other options to satisfy every family member’s taste buds. With locations throughout North Carolina, South Carolina, Tennessee, Virigina and Pennsylvania, the franchise has secured a spot on the Entrepreneur and the Franchise Business Review’s 2024 Top Food Franchise, Most Innovative Franchise, Most Profitable Franchise, Franchise Rock Star, and Top Franchise lists. The concept has also been named to the Franchise Business Review Hall of Fame for the past decade due to outstanding franchisee support and overall franchisee satisfaction. Additionally, East Coast Wings + Grill was also ranked on Franchise Times Top Franchise list. East Coast Wings + Grill is a member of the IFA, with CEO and Founder, Sam Ballas, serving as the vice chair of the association. For more information about East Coast Wings + Grill or its franchise opportunities, visit www.eastcoastwingsfranchise.com.

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