SCOTTSDALE, AZ – September 10, 2025 – Evive Brands, a leading portfolio company of franchise brands delivering compassionate care and expert home services, announced today the appointment of Brandi Kloostra as Senior Vice President of Marketing.

“When I first saw Brandi’s resume, it felt like it was tailor-made for this role at Evive Brands. Her experience lined up perfectly with our vision for this platform and what we need to accomplish, said Ryan Parsons, Evive Brands CEO. “Then I met her, and I was even more impressed—she’s thoughtful, curious, and brings a kind, compassionate approach to leadership. I have no doubt she’ll be a great fit for our team and our franchisees, and I’m excited about what we’ll achieve together.”

Kloostra brings more than 20 years of marketing leadership experience across the franchise, consumer, and B2B sectors. She has held senior roles with Franworth, Neighborly, Service Brands International, and The Huntington Company, consistently delivering measurable results in franchise development, consumer engagement, and brand positioning. She also serves on the International Franchise Association’s Marketing & Technology Committee and has been an advisor for the University of Louisville MBA program on franchise digital marketing curriculum.

In her new role, Kloostra will oversee all marketing strategies and initiatives for Evive Brands, leveraging her extensive experience to enhance brand presence and foster growth across the company’s diverse health and home services portfolio, which includes Executive Home Care, Assisted Living Locators, Grasons, Maid Brigade, and The Brothers That Just Do Gutters.

“I am honored to join Evive Brands at such an exciting time in its growth,” said Kloostra. “I look forward to applying my experience to advance the mission of our brands, support our franchisees, and deliver exceptional value to the communities we serve.”

Evive Brands is committed to enhancing the well-being of its clients through a comprehensive range of health and home services provided by its family of brands. The company collectively represents more than 1,000 franchise locations across the United States.

For more information about Evive Brands and its franchise opportunities, visit www.evivebrands.com.

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