Week-long grand opening celebration kicks off Sept. 29, with ribbon-cutting and media event set for Oct. 2

SPARTANBURG, S.C., – (Sept. 8, 2025) – Eggs Up Grill, a neighborhood favorite and the fastest-growing “better breakfast” restaurant franchise in the country, today opened in Kingsport, Tennessee, its 100th restaurant. Owned and operated by local franchisee Ken Bates and his son, Ethan, the new location will bring fresh-made breakfast, brunch and lunch to the community seven days a week.

The new Kingsport restaurant, located at 2003 North Eastman Road, Suite 210, is the Bates family’s third Eggs Up Grill, joining two successful locations in the Tri-Cities area of Tennessee and Virginia, with three additional restaurants planned for the region. A Kingsport native and 36-year restaurant veteran, Bates previously owned multiple Little Caesars locations before joining the Eggs Up Grill brand. Their newest restaurant marks not only continued growth for the Bates family, but also the brand’s expanding footprint across Tennessee and beyond.

“This is more than just another opening. Kingsport is home to Eggs Up Grill’s 100th restaurant, and we’re incredibly proud to bring that milestone to East Tennessee,” said Ken Bates, owner of Eggs Up Grill Kingsport. “This brand has given our family the opportunity to build something lasting together, and we look forward to serving this community with great food and friendly hospitality.”

To celebrate the milestone, Eggs Up Grill Kingsport is hosting a week of grand opening specials and giveaways beginning Monday, September 29. Each day will feature a different promotion, from $8 classics and free coffee to $5 mimosas, capped off by a ribbon-cutting ceremony with the Kingsport Chamber on Thursday, October 2, at 10 a.m. Media, influencers and community leaders are invited to attend the Oct. 2 event, which will also feature complimentary menu sampling and coffee tastings from Eggs Up Grill.

A schedule of grand opening events is as follows: 

  • Mon., Sept. 29 – $8 Classic All Day
  • Tues., Sept. 30 – Free Coffee with purchase
  • Wed., Oct. 1 – Free three-count Donut with purchase
  • Thurs., Oct. 2 – Ribbon Cutting at 10 a.m. with Chamber; $9.99 Burger, Side & Beverage Special; Menu Sampling; Coffee Tastings with Royal Cup
  • Fri., Oct. 3 – $5 Mimosas All Day

The Kingsport restaurant will also be the first franchise to unveil Eggs Up Grill’s refreshed logo and debut its next‑generation prototype design, featuring enhanced seating, improved layout and a kitchen platform built to increase efficiency and elevate the guest experience.

“Opening in Kingsport is a proud moment for our brand and for the Bates family,” said Ricky Richardson, CEO of Eggs Up Grill. “Ken and his team exemplify the kind of franchise partners who make this concept so special. Their passion for people and commitment to quality make them the perfect team to launch our 100th location.”

Eggs Up Grill Kingsport is open daily from 6 a.m. to 2 p.m. and offers dine-in, online ordering, and catering.

For more information about Eggs Up Grill, visit the Eggs Up Grill Kingsport website or follow Eggs Up Grill Kingsport on Instagram at @eggsupgrillkingsport.

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About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been serving smiles for over 25 years. From the first sip of freshly brewed coffee to the last bite of a hearty breakfast or lunch, our welcoming atmosphere and attentive service make every visit feel like coming home. As “neighbors serving neighbors,” we proudly serve breakfast, brunch, and lunch daily from 6 a.m. to 2 p.m., offering a full menu throughout our hours of operation.

Eggs Up Grill’s business model is designed to create smiles not just for guests but for our Franchise Partners as well. Ranked the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise500® for four consecutive years, Eggs Up Grill is experiencing record growth and actively seeking both seasoned and first-time franchise partners. With 100 locations currently in operation and more than 85 under development or committed to open, the brand is poised for continued success.

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