Accomplished Franchise Marketing Executive Drives Brand Momentum, Sparks Club Membership Initiatives and Bolsters Community Engagement
WEST PALM BEACH, Fla. — Retro Fitness, a leader in the high-value, low-price (HVLP) fitness sector, announced today the appointment of Jason Langford as Vice President of Marketing. Langford joined the Retro Fitness leadership team earlier this year and has been instrumental in optimizing the brand’s omni-channel marketing strategy, leading high-impact campaigns at the corporate and club level. Focusing on enhancing engagement in the communities Retro Fitness serves, Langford is igniting fresh efforts to accelerate leads and joins for accelerated club membership growth.
“Jason is a highly accomplished marketing professional who brings a strategic and results-driven approach to his work,” said Kim Gouch, CBO of Retro Fitness. “His leadership and industry expertise have proven to be essential in elevating our marketing efforts, deepening member engagement and continuing to reinforce Retro Fitness as a leader within the HVLP fitness sector.”
In his role, Langford spearheads the development and execution of both national and club-level consumer and business marketing strategies that capture the brand’s “Get Real” campaign – a brand-defining mantra that focuses on positive sentiment, personal growth, and a 24/7 approach to exercise, health and fitness. Working closely with Chief Brand Officer Kim Gouch, he is bolstering her brand vision through innovative, trend-setting execution of campaigns that resonate with today’s fitness culture. Drawing from his deep experience in influencer marketing, SEO strategy and designing celebrity partnerships, Langford is infusing modernized marketing tactics into a storied brand.
“Retro Fitness has set a high standard for what members can expect from an HVLP fitness brand and I’m looking forward to doing my part to help take the brand even higher,” said Langford. “We’re entering an exciting time for the brand and are on the cusp of historic growth. Through highly focused and optimized marketing tactics and compelling storytelling, we’re amplifying our message and fostering meaningful community connections. Above all, we’re setting the trend – not following – all while ensuring Retro Fitness remains at the forefront of the fitness industry.”
Overseeing the in-house marketing team, Langford ensures alignment across owned, paid and earned media efforts to further unify the Retro Fitness brand voice. His team is responsible for ensuring messaging resonates with both current and prospective members and franchise development prospects at every touchpoint, and that it uses the latest tracking and optimization technology to stay ahead of evolving marketing trends in the fast-paced fitness industry.
An award-winning marketing strategist, Langford has built a highly respected career within the franchising and media industries for the past 20 years. Langford bolsters a strong track record of executing multi-platform, international marketing initiatives that have substantially increased consumer engagement and franchise success. With Langford, Retro Fitness continues to solidify its position as a leader within the fitness industry by building on its seasoned leadership team.
ABOUT RETRO FITNESS
Retro Fitness is a fast-growing high-value, low-price fitness gym franchise with over 200 locations open or in development in nine states. This momentum presents exceptional low-labor and high-margin investment opportunities for motivated franchisees and investors seeking single-unit, multi-unit, or territory investments. For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health and fitness. With a new executive leadership team led by former Starbucks Executive, Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, construction, world-class training, live in-club support, an in-house marketing agency, accounting services, a call center and more, to deliver a turnkey fitness club franchise. With a focus on innovative fitness programs, state-of-the-art equipment, and an inviting atmosphere, Retro Fitness aims to inspire and empower individuals to live their best lives.
For more information, visit www.retrofitness.com.