Record-breaking growth, strong franchisee performance and operational innovation set the stage for continued success beyond 100 locations

SPARTANBURG, S.C., – (Aug. 26, 2025) – Eggs Up Grill, a community favorite and the fastest-growing “better breakfast” restaurant franchise in the country, confirmed today that its 100th location opens next month. This milestone follows four years of rapid expansion during which the brand nearly doubled in size, driven by consistent positive guest counts, a 40 percent increase in average restaurant volumes, and strong same-store sales performance as Eggs Up Grill approaches its 19th consecutive quarter of growth.

With compelling unit economics, a flexible development footprint and best‑in‑class support for franchise partners, Eggs Up Grill is redefining what scalable, purpose‑driven franchising looks like in the daypart category.

“This milestone is not just about reaching our 100th location; it is another in our growing list of accomplishments built on our unique brand positioning and commitment to be the compelling choice for guests and franchisees,” said Ricky Richardson, CEO of Eggs Up Grill. “The foundation we have built creates exciting opportunities ahead.”

Eggs Up Grill’s success is driven by the brand’s commitment to continued innovation, in support of both enhancing the guest experience and enabling franchisee’s success. Eggs Up Grill is investing in new innovations that streamline operations for franchise partners and elevate the guest experience.

The 100th restaurant will open in Kingsport, Tennessee, on September 8 under the ownership of multi-unit franchise partner Ken Bates. A former Little Caesars operator, Bates opened his first two Eggs Up Grill restaurants in the Tri-Cities area with his son Ethan, choosing not just a new investment but a brand they could grow together. Now, as they prepare to open their third restaurant, they are creating more than a business. They are creating a family legacy. With plans to add four additional locations across East Tennessee and Knoxville, the Bates family is helping to shape the future of Eggs Up Grill in the region.

“Eggs Up Grill has proven to be a scalable, high-performing concept that supports both our financial goals and our desire to build something meaningful as a family,” said Ken Bates, owner of Eggs Up Grill Kingsport. “Helping Eggs Up Grill hit its 100th location milestone is a proud moment for us.”

With a focus on attracting more multi-unit, multi-brand franchise partners like Bates, Eggs Up Grill is actively expanding in high-growth markets nationwide. The brand will close out 2025 with system-wide revenues approaching $140 million, more than 105 restaurants across 11 states and 25+ additional locations on track to open in 2026. The brand continues to build momentum among franchise investors looking for performance and purpose. To learn more about franchising with Eggs Up Grill and the available franchise opportunities, visit: https://eggsupgrillfranchise.com/.

For more information about Eggs Up Grill, visit: https://eggsupgrill.com/.

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About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been serving smiles for over 25 years. From the first sip of freshly brewed coffee to the last bite of a hearty breakfast or lunch, our welcoming atmosphere and attentive service make every visit feel like coming home. As “neighbors serving neighbors,” we proudly serve breakfast, brunch, and lunch daily from 6 a.m. to 2 p.m., offering a full menu throughout our hours of operation.

Eggs Up Grill’s business model is designed to create smiles not just for guests but for our Franchise Partners as well. Ranked the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise500® for four consecutive years, Eggs Up Grill is experiencing record growth and actively seeking both seasoned and first-time franchise partners. With 100 locations currently in operation and more than 85 under development or committed to open, the brand is poised for continued success.

Media Contact:

Loren Thum, Thunderly

(817) 913-0194 | lthum@thunderlymarketing.com

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