Increased Rent-to-Own Demand Fueling Expansion Efforts
HARTFORD, Conn. (JULY 22, 2025) – RNR Tire Express (RNR), the leading franchise retailer for tires and custom wheels, is continuing its 2025 expansion with the signing of a new franchise agreement that marks the brand’s entry into Connecticut. The deal, reached with Ever East LLC, will bring RNR to the Hartford community for the first time, with the location expected to open in late 2025.
“Expanding into Connecticut marks a pivotal milestone in our mission to make RNR accessible in more communities across the nation,” said Adam Sutton, CEO of RNR Tire Express. “The Ever East LLC team’s leadership and commitment to RNR’s values makes them the right fit to be the first to introduce us to the market. Each new location represents an opportunity to bring our flexible payment options, unmatched service, and a deep commitment to bettering the communities we serve.”
Ever East LLC is owned and operated by a local husband-and-wife duo who immigrated to the United States from India in 2013. The husband brings years of experience as an IT consulting manager, having led major projects for large financial services firms. Motivated by an entrepreneurial spirit and recognizing a gap in the local market for rent-to-own services, the couple was naturally drawn to the RNR Tire Express franchise opportunity.
The continued expansion speaks to the ongoing growth of the rent-to-own industry that is forecasted to reach a value of $151.65 billion by 2033, largely in response to economic uncertainty and rising costs of living.
RNR has carved out a unique niche in the tire and wheel industry with its convenient, flexible payment options that fit each customer’s budget. RNR offers and professionally installs safe, quality tires and custom wheels to a growing market of underserved consumers; the tens of millions without the disposable income to pay upwards of $1,200 for out-of-pocket, unexpected tire expenses.
For more information regarding RNR Tire Express and its franchise opportunities, please visit www.RNRfranchise.com.
About RNR Tire Express:
RNR Tire Express is a national franchise retailer of quality tires and custom wheels known for their customer-centric, flexible lease-to-own payment options. Established in 2000 by rent-to-own veteran Larry Sutton, RNR has grown to over 200 locations in 30 states. The brand ranked No. 186 in Franchise Times’ Top 400 list for 2024 and was recognized by Entrepreneur Magazine as one of the Top Brands for Multi-Unit Owners. Most recently, RNR ranked No. 245 in Entrepreneur magazine’s 2025 Franchise 500 ranking and #10 in the Automotive category. RNR Tire Express is seeking qualified multi-unit franchisees to help expand the franchise into prime markets throughout the country.
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