Ongoing growth drives Proforma up one spot from last year’s No. 5 ranking

TAMPA, Fla. (July 24, 2025)—Proforma, the $650 million technology and business success leader, is proud to share that it has climbed to the No. 4 spot on the 2025 ASI Counselor Top 40 Distributor list. The Top 40 companies were announced Wednesday evening at a lively awards ceremony held at the McCormick Place Convention Center during the 26th annual ASI Chicago trade show.

The Top 40 list highlights the print and promo industry’s leading distributors based on 2024 North American revenue. “The ASI Counselor Top 40 Distributor List showcases the true powerhouses of our industry,” said Doug Kordel, President and Chief Legal Officer at Proforma. “We’re thrilled to be once again ranked in the top five and incredibly proud to secure the number four spot for 2025. This achievement speaks volumes about the passion, grit, and unstoppable drive of our amazing Distributor Owners, Supplier Partners, and Support Team.”

“Proforma has doubled down on its commitment to being an industry leader in technology offerings,” said Senior Director of Product Design at Proforma, Brian Roney. “In the last year, we’ve expanded our eCommerce platform with the addition of ProStores™+ and rolled out a revolutionary business success software, ProMatch™, which identifies and aligns potential acquisition candidates and Sales Professionals with Proforma Distributor Owners through advanced matching algorithms powered by AI.”

“Our mission is to empower Distributor Owner Success, and we continue to make intentional and strategic efforts to do so,” said Michelle Dalton, Senior Vice President of Owner and Supplier Success. “From developing proprietary eCommerce solutions that streamline efficiencies to incorporating AI to optimize processes to building out our robust support resources, every decision is made to fuel growth and drive sales.”

For more than 45 years, Proforma has been a leader in the print and promotional products industry. Proforma’s number four ranking on the ASI Counselor Top 40 Distributor list recognizes the hard work the Network puts in daily, and that same drive will continue to propel the company forward as the print and promotional products industry evolves.

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About Proforma

With more than 45 years of experience, Proforma is the $650 million technology and business success leader in the printing, promotional products, and packaging industry. Proforma’s investment of more than $25 million in technology maximizes its success in the marketplace. Proforma’s record-breaking achievements include more than 80 of its Members being recognized on Inc. Magazine’s list of the 5,000 fastest-growing companies over the past three years and more than 300 Members in its Million and Multi-Million Dollar Club earning annual sales ranging from $1 million to nearly $50 million.

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