FOR IMMEDIATE RELEASE

HOUSTON – (July 23, 2025) – Eggs Up Grill, a neighborhood favorite and the fastest-growing “better breakfast” restaurant franchise in the country, announced today a major expansion push into the Houston market, with more than 15 territories available for franchise development. As the brand scales beyond its Southeast roots, it’s actively seeking multi-unit operators and local entrepreneurs to bring its warm, welcoming dining experience to neighborhoods across Greater Houston.

Backed by industry-leading unit-level economics and a streamlined operations model, Eggs Up Grill has emerged as one of the fastest-growing concepts in the better breakfast space. The brand’s average unit volumes exceed $1.3 million*, with best-in-class food costs and labor ratios supporting strong margins for franchisees.

“With each new restaurant generating up to 30 local jobs and more than $2 million in annual economic activity, Eggs Up Grill is projected to inject over $30 million into the Houston economy as the market builds out,” said Ricky Richardson, CEO of Eggs Up Grill. “This is more than expansion, it’s an opportunity to strengthen communities, create ownership pathways, and deliver real economic impact through an approachable, all-American brand.”

Eggs Up Grill’s inviting atmosphere, flexible footprint, and affordable check averages, typically under $15 per person, make it a standout for both guests and operators. The daytime-only hours also appeal to franchisees seeking work-life balance, with no late nights required.

Texas has quickly become a focus for the brand’s national development strategy, with recent openings and commitments in Austin and Dallas. Houston is the next major milestone, and with its diverse population, booming suburbs, and thriving small business ecosystem, the city is primed for growth.

“Texans value community, great service and a hearty breakfast–and that’s exactly what Eggs Up Grill delivers,” said Michael Boselah, franchisee of Eggs Up Grill, Cedar Park. “We’ve seen firsthand how well it connects with guests in Austin, and I know it will resonate just as strongly across the state.”

Eggs Up Grill is currently targeting initial development in high-growth neighborhoods, including The Heights, Pearland, Cypress, Katy, Sugar Land, and The Woodlands.

Known for serving up smiles from sunup through lunch, Eggs Up Grill is open daily from 6 a.m. to 2 p.m., offering fan favorites like omelets, breakfast sandwiches, burgers, bowls, mimosas, and more, making it a convenient new go-to for families, professionals, and weekend brunchers.

Eggs Up Grill is actively seeking motivated individuals to partner with in the Greater Houston area. Whether you’re a seasoned entrepreneur or you’re looking to own your very first business, Eggs Up Grill could be the perfect opportunity for you. To learn more about franchising with Eggs Up Grill and the available franchise opportunities, visit: https://eggsupgrillfranchise.com/

For more information about Eggs Up Grill, visit: https://eggsupgrill.com/

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About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been serving smiles for over 25 years. From the first sip of freshly brewed coffee to the last bite of a hearty breakfast or lunch, our welcoming atmosphere and attentive service make every visit feel like coming home. As “neighbors serving neighbors,” we proudly serve breakfast, brunch, and lunch daily from 6 a.m. to 2 p.m., offering a full menu throughout our hours of operation.

Eggs Up Grill’s business model is designed to create smiles not just for guests but for our Franchise Partners as well. Ranked the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise500® for four consecutive years, Eggs Up Grill is experiencing record growth and actively seeking both seasoned and first-time franchise partners. With 98 locations currently in operation and over 85 more under development or committed to open, the brand is poised for continued success.

Media Contact:

Jordyn Whitted, Thunderly

Jwhitted@thunderlymarketing.com