CHICKEN SALAD CHICK APPOINTS ERVIN HERNANDEZ AS NEW DIRECTOR OF MARKETING

Nation’s Premier Chicken Salad Brand Names New Marketing Leader as it Accelerates Growth Plans for Continued Network Expansion

ATLANTA, GA (June 30, 2025) – Chicken Salad Chick, the nation’s only fast-casual chicken salad restaurant concept, announced today the appointment of Ervin Hernandez as the brand’s newest director of marketing. In this role, Hernandez will oversee both franchise and brand marketing for Chicken Salad Chick, including local store marketing and media initiatives. With more than two decades of experience driving communications and marketing strategies for top food service brands, Hernandez will play a leading role in advancing Chicken Salad Chick’s growth and local marketing efforts.

“We’re excited to welcome such a seasoned multi-unit and franchise marketing executive to help drive Chicken Salad Chick’s continued growth,” said Tom Carr, Chief Marketing Officer of Chicken Salad Chick. “Ervin’s leadership in franchise and regional marketing, combined with his experience in digital strategy and innovation, positions him to make an immediate impact. His servant leadership style aligns perfectly with our values and will be instrumental in guiding our next phase of growth.”

Hernandez joins Chicken Salad Chick following a decade at Firehouse Subs, where he most recently served as director of field marketing, overseeing brand strategy execution across the U.S and Canada. Prior to that, Hernandez held leadership roles at Popeyes Louisiana Kitchen, Burger King, and Domino’s, with a focus on international marketing and operations, non-traditional development, and regional marketing, respectively.

As director of marketing at Chicken Salad Chick, Hernandez will support the brand’s marketing efforts as it continues to expand to meet the needs of a growing franchise network. He will oversee franchise marketing, including local store initiatives and media strategy, and will also help manage ad fund media planning in collaboration with the executive team. Additionally, Hernandez will contribute to key cross-functional and strategic initiatives focused on driving brand growth and operational excellence.

“I’ve long admired Chicken Salad Chick not only for its unique concept and loyal following, but also for the genuine warmth and hospitality at the heart of the brand,” said Ervin Hernandez, Director of Marketing at Chicken Salad Chick. “My wife and I have been longtime fans, frequenting our neighborhood Chicks in Alpharetta and Cumming, so this role is especially meaningful. I’m thrilled to join a team that’s deeply committed to supporting its franchisees and growing with purpose. I look forward to helping build on the strong foundation already in place and welcoming even more guests into the Chick community.”

To learn more about franchising with Chicken Salad Chick, visit www.chickensaladchick.com/franchising/. For more information on the brand, visit www.chickensaladchick.com. Follow Chicken Salad Chick on Facebook, TikTok, Instagram and LinkedIn.

About Chicken Salad Chick

Chicken Salad Chick serves full-flavored, Southern-style chicken salad made from scratch and served from the heart. With more than a dozen original chicken salad flavors as well as fresh side salads, gourmet soups, signature sandwiches and delicious desserts, Chicken Salad Chick’s robust menu is a perfect fit for any guest. Founded in Auburn, Alabama, by Stacy and Kevin Brown, in 2008, Chicken Salad Chick has grown to operate more than 305 restaurants in 22 states. Today, under the leadership of Scott Deviney and the Chicken Salad Chick team, the brand is continuing its rapid expansion with both franchise and company locations. Chicken Salad Chick has received numerous accolades including rankings in the 2023 Entrepreneur Franchise 500, Franchise Times’ Fast & Serious for the third consecutive year, Fast Casual’s Top Movers and Shakers from 2018 to 2025, QSR’s Best Franchise Deals in 2019, 2020, 2022 and 2024, and Franchise Business Review’s Top Food Franchises list from 2019-2024. See www.chickensaladchick.com for additional information.

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