Growing Mountain West Coffee Brand Introduces Four Delicious New Beverages

SALT LAKE CITY, UT (July 10, 2025) – Beans & Brews Coffeehouse, the growing coffee franchise known for its High-Altitude Roasting™ and welcoming mountain vibe, is blending the power of protein with the rich taste of its signature coffee in an all-new, function-forward beverage launch that will be part of their permanent menu.

Popular Protein Coffee Trend

Beginning Thursday, July 10, customers nationwide can enjoy the brand’s Protein Coffee Line, featuring the same High-Altitude Roasted beans that define its espresso-based beverages, offering an energy boost in four bold flavors.

New Protein Coffee Beverages Include:

• Power Vanilla – Smooth and classic with a creamy vanilla finish
• Buff Mr. B’s – A protein twist on a Beans & Brews favorite
• Caramel Charger – Rich caramel with an energizing kick
• Mighty Matcha – A vibrant matcha latte with added protein power

Crafted to meet the growing demand for beverages with functional benefits, the new drinks are made with a creamy, dairy-based protein milk, not powder, allowing for seamless preparation and a smooth, satisfying texture. Available in hot or iced, the new lineup delivers flavor and nutrition at the same high quality that Beans & Brews is known for.

“We knew we wanted a product that could do it all—work hot or cold, taste amazing, and target those who are seeking a delicious coffee with health benefits,” said Chef Becca McIntyre, Vice President of Culinary and Supply Chain at Beans & Brews. “This new lineup is a great option for guests looking for something refreshing, satisfying and supportive of their wellness goals.”

Beans & Brews first tested the line in three of their Utah locations earlier this year and received an enthusiastic response, especially among Gen Z consumers and on-the-go moms seeking easy, protein-packed alternatives to traditional meals.

“Introducing new specialty beverages like protein coffee gives our franchisees powerful tools to attract new guests and drive incremental sales,” said Doug Willmarth, CEO of Beans & Brews Coffeehouse. “Our customers want coffee that works harder for them. Our new protein coffees add functional benefits to their favorite drinks. It’s a natural step forward.”

Beans & Brews continues to lead with quality while innovating for the future. With this latest launch, the brand is staking its claim in the growing protein coffee category, delivering both comfort and functionality in every cup. The launch reflects Beans & Brews’ commitment to menu innovation without losing sight of its loyal core audience.

About Beans and Brews Coffeehouse

Founded in 1993 and franchising since 2004, Beans & Brews Coffeehouse opened its first location in Salt Lake City, quickly becoming known as the Home of High-Altitude Roasting™. This signature process, perfected in the Salt Lake Mountain valley, roasts coffee at the lowest possible temperature for the shortest amount of time to capture the essence of its mountain origins, delivering a smoother, more intense flavor. For more than 30 years, Beans & Brews has combined exceptional coffee with fast friendly service in a welcoming local community atmosphere. They feature a full menu of hot and iced specialty coffees, frozen drinks, teas, energy drinks, and a variety of healthy food options. What began in the Salt Lake Mountain valley has grown to over 85 locations across seven states, with 112 more in development. For more information about Beans & Brews Coffeehouse, please visit www.beansandbrews.com.