Atlanta, GA (July 28, 2025) – Ascent Hospitality Management (“Ascent”), franchisor to leading family dining brands Huddle House and Perkins American Food Co., announced today the promotion of Nicholas Mason to Chief Financial Officer. In this role, Mason will oversee financial operations for Ascent, including strategic financial planning, capital management, and supporting the company’s long-term growth strategy.
Formerly Ascent’s Vice President of Finance, Mason joined the company in October 2024 and has played a pivotal role in strengthening Ascent’s financial infrastructure. He brings more than 15 years of experience in restaurant finance, with previous leadership roles at Papa Johns and Craftwork Holdings, where he was responsible for facilitating the merger of integrating systems, processes, and financials for 10 brands into a $1 billion holding company.
“Nicholas has quickly become a trusted leader and strategic partner within our organization,” said James O’Reilly, Chief Executive Officer of Ascent Hospitality Management. “His deep business expertise and his ability to align financial strategies with growth objectives make him the ideal person to guide Ascent’s next chapter of expansion.”
As Chief Financial Officer, Mason will lead Ascent’s financial strategy across both the Huddle House and Perkins brands, focusing on improving franchisee support, driving profitability, and positioning the company for continued success in the evolving landscape.
“I’m honored to step into the CFO role at Ascent,” said Mason. This is an exciting time for the company, and I look forward to working closely with our leadership team and franchise partners to build on our momentum and achieve new levels of growth.”
To learn more about franchising with Huddle House and Perkins American Food Co., visit www.ascenthm.com/franchising.
About Ascent Hospitality Management
Ascent Hospitality Management is the parent company of Huddle House and Perkins American Food Co. was founded to acquire and invigorate storied brands to drive long-term growth. With nearly 600 locations across the U.S. and Canada, the company’s mission is “Bringing friends and families together, over delicious food, served from the heart.” Huddle House and Perkins each have more than 60 years of serving award-winning, made-to-order breakfast and all-day favorites with a smile to families and friends nationwide. Visit ascenthm.com for additional information on both brands and franchise opportunities.
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