Wellness Enthusiast and Local Entrepreneur to Introduce Spavia’s Luxury Day Spa Experience to Overland Park

OVERLAND PARK, Kan. –  Spavia Day Spa, the leading luxury day spa redefining personalized self-care, is expanding its Midwest presence with a new franchise agreement for Overland Park, Kansas. This marks the brand’s debut in the Kansas City metropolitan area, one of the nation’s fastest-growing and most wellness-forward regions. Known for its resort-inspired amenities and personalized guest experiences, Spavia continues to redefine what it means to relax, recenter, and renew.

Spearheading the new location is Kim Kovar, a Kansas City native, seasoned corporate recruiter, and current entertainment DJ who is making the leap into full-time business ownership. With decades of experience connecting with people—whether as a senior recruiter or as a former radio DJ on Kansas City’s Mix 93.3 and DJ of the Kansas City Chief’s official tailgate—Kim has built a career rooted in community engagement. Now, she’s channeling that passion into creating a welcoming spa environment where guests can truly experience the Spavia difference.

“I have always dreamed of owning a business that was innovative and aligns with my passions for wellness, community involvement, and helping people feel their best,” said Kim, who will be leading the day-to-day operations of the Day Spa with the support of her husband Matt.  “When I discovered Spavia, everything clicked—the luxurious atmosphere, personalized treatments, and the leadership team’s genuine commitment to supporting franchisees. It is such an exciting brand, and I knew it was the perfect fit for me. Spavia is more than a day spa, it’s a community. And I can’t wait to bring the experience to Overland Park.”

The forthcoming Spavia Overland Park location will offer a full menu of resort-inspired treatments designed to meet the evolving needs of today’s guests, including targeted facials, therapeutic massages, body treatments, and waxing. Upon arrival, guests can slip into plush spa robes and sandals, enjoy warm aromatherapy neck pillows, and relax in a tranquil retreat room with exotic teas and calming music, setting the tone for a true luxury experience.

In addition to its treatments, each Spavia location includes a spa boutique, which provides a wide range of retail offerings, purchasable by guests to maintain their self-care routines at home or for gifting occasions. Retail categories include premium skincare products, recovery tools, candles, jewelry, and more. For those looking to routinely prioritize self-care, Spavia also offers three affordable membership tiers: Essential, Premier, and Ultimate wellness programs that come with added benefits, like savings on additional treatments and treatment upgrades, boutique purchases, family share and 50% off Boosts.

“Kim’s strong local roots, business acumen, and passion for wellness make her an ideal franchise partner for Spavia,” said Marty Langenderfer, CEO and Co-Founder. “Her commitment to hospitality and her community connections will help her spa quickly become a go-to destination for self-care in Overland Park.”

As Spavia continues its national expansion, the brand is on track to reach 200 locations over the next decade. Backed by a 20-year track record, Spavia is targeting key metropolitan areas across the U.S., with early growth focused on Arizona, Florida, Georgia, Texas, Tennessee, and the Carolinas.

To learn more about franchising with Spavia, visit www.spaviafranchise.com/

ABOUT SPAVIA

The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time, and delivering a luxurious spa experience at an affordable price. Spavia locations provide a variety of massage treatments, skin care treatments, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. Nearly 60-day spas are currently open in 23 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values.