Named a recommended supplier for “Listings, Reputation, and Social Platform Management”

WASHINGTON, D.C. — The International Franchise Association (IFA) has named Consumer Fusion a Preferred Vendor for Listings, Reputation, and Social Platform Management, recognizing the company’s expertise in helping franchise systems maintain brand consistency, safeguard their reputation, and accelerate digital growth. IFA Preferred Vendors are industry-leading suppliers who have been recognized for their commitment to supporting franchisors, franchisees, and the broader franchise ecosystem.

“Franchise brands today must be able to manage their digital presence effectively across locations,” said Sheila Fischer, CFE, IFA Senior Vice President for Sales. “Consumer Fusion offers our members real solutions — from AI-powered reputation management and sentiment analysis to streamlining social media and local SEO — that strengthen brand integrity and help drive growth.”

A trusted partner to more than 100 franchise brands, Consumer Fusion delivers franchise-specific technology and strategic support to help both franchisors and franchisees thrive in today’s digital-first marketplace. Consumer Fusion’s all-in-one platform is designed to meet the operational needs and compliance requirements unique to franchising. Their offerings include, but are not limited to:

  • Review Generation
  • Net Promoter Score (NPS) surveys
  • AI-powered review monitoring and automated responses
  • Centralized review and social media management dashboards
  • Optimization of Google Business Profiles and 60+ directories
  • Illegitimate review and photo removal
  • Dynamic social content creation tools and localized publishing
  • AI Review Listening to uncover customer sentiment and trends
  • Dedicated support teams with deep franchise expertise

“We’re thrilled to be recognized by IFA as a Preferred Vendor and honored to serve franchise systems nationwide,” said Brynn Gibbs, CEO of Consumer Fusion. “This partnership will help us reach new brands and support their business growth while allowing franchisees more time to focus on serving their customers. Franchises face unique challenges in managing online reputation at scale, and we’re here to make it easier, faster, and more effective.”

A long-standing IFA member, Consumer Fusion is led by CEO Brynn Gibbs, who serves on both the IFA Supplier Forum Advisory Board and the Marketing and Innovation Committee. In addition to software, the company is committed to offering tailored tools, expert support, and a deep understanding of the franchise community.

To learn how IFA members can benefit from this new partnership, visit www.consumerfusion.com.

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About the International Franchise Association:

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 830,000 franchise establishments that support nearly 8.8 million direct jobs, $896.9 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.

About Consumer Fusion

Consumer Fusion is a trusted AI-powered platform for Online Reputation Management, Social Media, and Local SEO, supporting over 100 franchise brands. Our tools help franchisees improve reviews, engage customers, and boost local search rankings—while ensuring brand consistency across every location. With white-glove support, advanced sentiment analysis, and actionable insights, we serve as an extension of your team to build trust and grow your digital presence. Recognized as one of Entrepreneur’s Top 5 Franchise Suppliers for three consecutive years, Consumer Fusion delivers results through innovative technology and personalized service. Learn more at www.consumerfusion.com.

Press Contact

Katherine Knight Patterson
Katherine Knight Patterson

VP, Communications

202.662.0783

kpatterson@franchise.org

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