Häagen-Dazs® Shops Unveils Summer Blueberry Collection Featuring First Oat Milk Limited-Time Offer

Refreshing lineup includes Blueberry Milkshake, Blueberry Crumble Dazzler, and new Oat Milk-based Blueberry Lemon Freeze – available starting June 15

MINNEAPOLIS, MN (June 10, 2025) – Häagen-Dazs® Shops is celebrating the arrival of summer with the launch of its Summer Blueberry Collection – a trio of seasonal treats crafted to cool and delight every kind of craving. Available nationwide beginning June 15, this diverse lineup includes the brand’s first-ever oat milk-based LTO along with a dairy milkshake and sundae. Whether you’re a fan of classic indulgence or opt for a plant-based refreshment, the newest collection has options for everyone to enjoy the classic flavors of summer, including:

Blueberry Milkshake: A creamy blend of Häagen-Dazs’ new Summer Blueberry & Lemon Sorbet blended and Vanilla Ice Cream with milk and topped with whipped cream.
Blueberry Crumble Dazzler: Summer Blueberry & Lemon Sorbet layered with short bread cookies and blueberry preserves, topped with whipped cream, cookie crumbles and garnished with a short bread cookie.
Blueberry Lemon Non-Dairy Freeze: Summer Blueberry & Lemon Sorbet, blended with oat milk and swirled with real blueberry preserves.

“Our Summer Blueberry Collection is all about slowing down and savoring the simple pleasures of the season,” said Rachel Jaiven, Marketing Director at Häagen-Dazs Shops. “Each flavor brings a sense of nostalgia—like blueberry pie on a warm summer day—but with a Häagen-Dazs twist. Whether you’re craving a creamy classic, a fruity indulgence, or a refreshing non-dairy option, this collection invites everyone to pause and treat themselves.”

Guests are encouraged to download the newly revamped Häagen-Dazs loyalty app, featuring a sleek new design to enhance guest experience, giving customers access to exclusive rewards, special promotions, and insider news. Guests who download and sign up for rewards will receive a free cup or cone, redeemable at their nearest Häagen-Dazs Shop. For more information on Häagen-Dazs and their Shops, visit https://www.haagendazs.us/ or follow @haagendazs_us on Instagram and TikTok.

About Häagen-Dazs® Shops
Häagen-Dazs® Shops have been dreaming up playfully luxurious ice cream treats and creative desserts since opening their first location in Brooklyn, NY in 1976. With 200+ franchised shops now open across the country, the dessert establishment offers guests exceptional service and products, with each new visit as memorable as their frozen treats. From scoops to Dazzler sundaes and shakes to smoothies, the possibilities are endless for folks inspired by the flavors of the Häagen-Dazs® brand. Thät’s Dazs (™).

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