Leading swim school franchise to open in summer of 2025; franchise opportunities remain available throughout the U.S.
OAK CREEK, WI (June 24, 2025) – Goldfish Swim School Franchising, LLC franchisee South KIC Group, LLC, led by Kevin and Rosanna Casper, has signed a lease agreement to open a Goldfish Swim School in Oak Creek, Wisconsin, in the Rawson Avenue Business Center at 140 East Rawson Avenue.
This will be the third Goldfish Swim School location for the husband-and-wife franchisee duo, who own and operate locations across Wisconsin in Brookfield and Bayshore. The new Oak Creek school is scheduled to open in the fall of 2025, bringing about 50 new jobs to the area. Employment opportunities will be available in the coming months.
The Oak Creek location will feature a state-of-the-art, shiver-free 90-degree pool, a viewing area for parents, and a tropical-themed facility designed to provide a comfortable and enjoyable experience for both kids and parents alike. With Goldfish Swim School’s unique curriculum and small class sizes, children will be able to develop essential swim skills, build confidence, and have fun in the water.
“As a family-owned business, my husband and I have embraced steady, thoughtful growth, cherishing the opportunity to bring swim lessons and water safety to our local communities throughout Wisconsin,” said Goldfish Swim School franchisee Rosanna Casper. “As we open our third swim school in Oak Creek, we’re grateful for our incredible, diverse team of managers, lifeguards and instructors who’ve grown with Goldfish over the past seven years. It’s an honor to support their careers as we continue this journey together.”
Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.
“Rosanna and Kevin are ideal franchise owners to expand the Goldfish Swim School brand in the Oak Creek community because of their passion and commitment to kids and water safety,” said Chris McCuiston, CEO and co-founder of Goldfish Swim School. “The Oak Creek Goldfish Swim School will meet an important need in the community, and we look forward to the opening of our fourth Wisconsin location.”
Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.
Franchise opportunities remain throughout the United States – with key markets available in California, Tampa, Dallas, and Canada. For more information on Goldfish Swim School and its franchising opportunities, please visit https://www.goldfishswimschool.com/franchise-opportunities/ or call 248-801-1850.
For more information on the grand opening, lesson registration, or to learn more about the Goldfish Swim School programs, visit https://goldfishswimschool.com/oak-creek or call 414-946-6253.
About Goldfish Swim School:
Founded in 2006 by husband-and-wife team Chris and Jenny McCuiston, Troy, Michigan-based Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged 4 months to 12 years. Classes are led by specially trained instructors in a safe, child-friendly environment using a research-based philosophy called The Science of SwimPlay®. Since opening its first franchised location in 2009, the brand has grown to more than 190 schools in over 35 states and Canada, with an additional 150-plus in development. Goldfish is ranked No. 75 overall in Entrepreneur’s 2025 Franchise 500® and has been recognized as the No. 1 swimming lessons franchise for nine consecutive years, was named to Franchise Times’ Top Brand to Buy in 2024 and is rated as a Top Franchise by Franchise Business Review for 2025.