Ascent Hospitality Management Grows Leadership Team with Appointment of Brian Wallunas as Chief Technology Officer

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Atlanta, GA (June 11, 2025) – Ascent Hospitality Management (“Ascent”), franchisor to leading family dining brands Huddle House and Perkins American Food Co., announced today the appointment of Brian Wallunas as Chief Technology Officer. In this role, Wallunas will lead the company’s digital strategy, with a focus on implementing customer-centric technology solutions that drive operational efficiency, elevate the guest experience, and fuel brand growth.

Wallunas brings more than two decades of experience in hospitality and technology, having successfully led digital transformation efforts across some of the industry’s most recognized brands. Most recently, he served as Chief Technology Officer at Smokey Bones, where he spearheaded a comprehensive overhaul of the brand’s technology infrastructure and eCommerce platform. Under his leadership, online sales tripled, and the brand’s guest engagement capabilities were significantly enhanced.

“Brian is a forward-thinking technology leader with a deep understanding of how to leverage digital innovation to advance brand performance and guest loyalty,” said James O’Reilly, Chief Executive Officer of Ascent Hospitality Management. “His proven track record and strategic vision will be invaluable as we continue to modernize our operations and accelerate the digital evolution of both Huddle House and Perkins.”

As Chief Technology Officer, Wallunas will lead the development of brand-specific technology strategies across the Ascent portfolio. He will oversee the implementation of scalable digital solutions tailored to each concept, with a focus on enhancing guest engagement, streamlining operations, and supporting franchisee growth. By aligning technology investments with brand goals, Wallunas will play a critical role in strengthening the digital foundation and long-term success of both restaurant systems.

“I’m eager to join Ascent at such a pivotal time and help build a best-in-class digital ecosystem that supports our guests, franchisees, and teams,” said Wallunas. “There’s incredible potential in the Huddle House and Perkins brands, and I look forward to working with the leadership team to create frictionless, rewarding experiences that keep our guests coming back.”

To learn more about franchising with Huddle House visit www.ascenthm.com/franchising.

About Ascent Hospitality Management
Ascent Hospitality Management is the parent company of Huddle House and Perkins American Food Co. was founded to acquire and invigorate storied brands to drive long-term growth. With nearly 600 locations across the U.S. and Canada, the company’s mission is “Bringing friends and families together, over delicious food, served from the heart.” Huddle House and Perkins each have more than 60 years of serving award-winning, made-to-order breakfast and all-day favorites with a smile to families and friends nationwide. Visit ascenthm.com for additional information on both brands and franchise opportunities.

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