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On May 28, 2025, this IFA webinar sponsored by Paychex offered a revealing look at how today’s franchise brands are navigating complex economic pressures and planning for what’s next. Christopher Parks, Director, Channel Marketing at Paychex, Darrell Johnson, CEO of FRANdata, and Katherine Patterson, IFA’s VP of Communications, unpack the findings and share actionable insights.

Explore These Key Points:

• How brands across dozens of industries are responding to:
  • Labor and workforce challenges
  • Shifting consumer demand
  • Rising costs
• The growing role of technology, training, and AI in addressing operational pressure
• What today’s trends mean for your franchise strategy

Speakers:
Christopher Parks, Director, Channel Marketing at Paychex
Darrell Johnson, CEO of FRANdata
Katherine Patterson, IFA’s VP of Communications

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