K9 Resorts Names Scott Schubiger as Chief Growth Officer Amid Accelerated Franchise Expansion Plans

Leading Dog Boarding and Daycare Franchise Taps Accomplished Franchise Leader to Drive Brand’s Rapid Growth

BERKELEY HEIGHTS, N.J. (May 28, 2025) – Continuing to build on its momentous year of growth and brand milestones, K9 Resorts Luxury Pet Hotel announces the appointment of Scott Schubiger as Chief Growth Officer. With more than 170 locations open or in development across 28 states, K9 Resorts is primed to continue its expansion with a franchise industry veteran, and deepening its leadership in the luxury pet care market.

About Scott Schubiger:

An accomplished senior executive with over 30 years of success across franchising, technology, food and beverage, real estate, and wellness sectors, Schubiger brings extensive, global knowledge of franchise sales, private equity, and business development.
Throughout his executive career, Schubiger has held leadership positions for NRD Capital, ZGrowth Partners, Massage Heights, Lunchbox Wax, Snap Fitness, Rita’s Italian Ice, and Realogy Corporation.
Most recently, he served as Chief Growth Officer of The Picklr where he played a key role in bringing more than 70 franchisees developing over 500 units into the system and launching the franchise opportunity in Canada, Japan, Australia, and New Zealand
In his new role, Schubiger will lead the strategic growth of K9 Resorts across the country and eventually, globally. His responsibilities will include identifying sophisticated, business-savvy individuals who are looking to stake their claim in the fast-growing pet care vertical.
As a lifetime dog owner, Schubiger recognizes the value and need for specialized services in the pet care industry and is excited to bring K9’s luxury boarding and daycare services to more dog parents across the U.S.

“I have been interested in K9 Resorts since meeting the founders, Jason and Steven Parker, at their original location a decade ago and have continued to admire the brand from afar,” said Schubiger. “Their passion and leadership, coupled with the brand’s commitment to excellence, truly stood out. I’m excited to help expand this beloved concept, bring in new franchise partners, and fulfill the increasing demand for luxury pet care.”

His appointment comes at a pivotal time, as findings in a recent industry report found that pet ownership has increased with 51% of U.S. households now owning a dog. Younger generations are a huge driver of this and hold high standards for how they care for their pets – from services to products.

“We are looking to level-up our franchise development goals over the next few years, and Scott is the right leader to help us scale with purpose,” said Jason Parker, Co-Founder and Co-CEO of K9 Resorts. “His reputation, experience and passion for franchising make him an invaluable addition to our team. This is a full-circle moment, and we’re thrilled to have him guiding our next phase of growth.

With pet boarding expected to become a $35.8 billion industry by 2031, K9 is poised to further dominate the sector with its proven franchise opportunity.

K9 Resorts is actively seeking single and multi-unit owners to bring luxury pet boarding and daycare to their community.

To learn more about the K9 Resorts franchise opportunity, visit www.k9franchise.com. To learn more about K9 Resorts Luxury Pet Hotels, visit www.k9resorts.com.

About K9 Resorts

K9 Resorts Luxury Pet Hotel (www.k9resorts.com) strives to offer the best pet care experience for all the dogs in its care and has been honored with five IBPSA Pet Care Business Excellence Awards, the highest level of recognition within the pet industry. Founded in 2005, by Steven & Jason Parker, each K9 Resort is custom-designed with hospital-grade ventilation systems, antimicrobial flooring, cage-free luxury boarding and world-class, professionally trained staff members. Steven Parker was also the recipient of the 2024 Founders Award from the Professional Animal Care Certification Council (PACCC), a prestigious recognition for making significant contributions to the industry. Recommended by numerous pet professionals and several major publications, K9 Resorts is proud to lead the way in the pet hospitality industry.

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