Delivering a “Championship Haircut Experience” is Focus of Sport Clips Haircuts 2025 National Huddle

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Annual gathering of stylists, franchisees, and support team committed to creating “raving fans of the brand”

SAN ANTONIO, Tex. (May 7, 2025) – Sport Clips Haircuts, the nation’s leading haircare provider for men and boys, rallied more than 3,000 stylists, franchisees, and support team members from across the U.S. and Canada at its annual National Huddle. CEO and President Edward Logan energized the crowd with a clear call to action: “Run the playbook” that has made Sport Clips the go-to choice for millions of clients and thousands of professional stylists.

At the event, team members received focused training to elevate the client experience and reinforce the brand promise — a championship haircut in an exciting sports-themed environment.

“Providing in-person, customized training; supporting franchisee success; and doubling down on what we do best — men’s and boys’ haircare — is how we’ll create raving fans who keep coming back to Sport Clips,” says Logan. “By equipping team members to meet clients’ needs while returning to our haircut experience roots, we’re setting the stage for sustained growth.”

Stylists and managers left with tools to ensure they are confident and trend-savvy for the cutting floor, franchisees gained a strong operational game plan, and everyone came away equipped to deliver the efficient, convenient, and consistent service clients expect from Sport Clips.

Key highlights from the Huddle include:

  • Keynote speaker was Jesse Cole, “the guy in the yellow tuxedo,” founder of Fans First Entertainment and owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters, who has the mantra “Fans First. Entertain Always.”
  • Other speakers were John DiJulius, chief revolution officer at the DiJulius Group, who hyped the gathering with tips on becoming the brand clients can’t live without. Also, Nina Berrios, a stylist who has risen to career heights in her 20 years with Sport Clips.
  • Sport Clips announced a $333K contribution to St. Baldrick’s Foundation as part of its recent million-dollar, three-year commitment to the organization and welcomed 10-year-old Honored Kid and cancer survivor Kaylee Wan to Huddle.
  • The brand also shared the news of its first sponsorship of the 2025 World Police & Fire Games and expanded support of first responders; celebrated more than 3,200 veteran scholarships totaling $14.6 million as part of the VFW Help A Hero Scholarship program; recognized more than 7,000 flights for senior veterans through its partnership with Dream Flights; and provided more than $435K in free haircuts for blood donors through its partnership with American Red Cross.
  • Through its internal Sport Clips Eric Gozur-Wayne McGlone Memorial Relief Fund established in 2012, the company has distributed financial assistance of $6.58 million to more than 1,300 team members.
  • This year’s top awards went to:
    • Area Developers of the Year – Duke & Michaelyn Sorensen of Highland, UT; Duke and Michaelyn operate three stores in Utah and two in Alaska, and cover Utah and Idaho as Area Developers.
    • Team Leaders of the Year – Jeremy & Lori Aydell, French Settlement, LA
    • Area Manager of the Year – Kayla Voight, University Place, WA
    • Coach of the Year – Dana Hill, Nampa, ID
    • Manager of the Year – Kaisha Prince, North Ogden, UT
    • The Logan Trophy – Sport Clips’ Highest Honor – The Logan Family; The Logan’s own 81 stores in AR, OK, NY, NV, and TX, and the winning store is in Hot Springs, AR.

About Sport Clips Haircuts

Sport Clips Haircuts is headquartered in Georgetown, Texas. It was established in 1993 and began franchising in 1995. The sports-themed haircutting franchise, which specializes in haircuts for men and boys, offers online check in for clients, and ranks #52 in the Entrepreneur “Franchise 500” for 2025 and was named a 2025 Top Franchise by Franchise Business Review. There are almost 1,900 Sport Clips stores open in the U.S. and Canada. Sport Clips is the “Official Haircutter” of the Veterans of Foreign Wars (VFW), offers veterans preferential pricing on haircuts and franchises, and was named a 2024 Top Franchise for Veterans by Entrepreneur. Sport Clips provides “Haircuts with Heart” through its annual Help A Hero fundraiser that has contributed $15 million to the VFW; national partnership with St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants; and other national and local philanthropic outreach. Sport Clips is a proud sponsor of NASCAR’s Joe Gibbs Racing team, and partners with other NCAA and professional sports teams. To learn more about Sport Clips, visit sportclips.com.

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