Tierra Encantada Accelerates Expansion with Four New Leases and New Franchise Partner in Q1 2025

The Leader in Spanish Immersion Early Education® gains momentum across key markets with new locations in Minnesota, Colorado, Ohio, and Missouri

(MINNEAPOLIS, MN – April 23, 2025) Tierra Encantada, the nation’s fastest-growing provider of Spanish immersion early education, announced today that it has signed four new leases and welcomed a new franchisee in Q1 2025, building strong early-year momentum in its post-capital-raise expansion phase.

Following last year’s major investment from Susquehanna Growth Equity, Tierra Encantada is executing on a national growth strategy with precision and speed. In just the first quarter, the company has:

Signed four new leases across Minnesota, Colorado, Ohio, and Missouri, expanding the brand’s reach into high-demand metropolitan and suburban markets.
Welcomed a new franchise partner – further validating Tierra’s unique model and strong franchisee pipeline.
Launched multiple new markets in development, with additional lease closings expected in Q2.

“We closed 2024 with strong backing – and opened 2025 with bold momentum,” said Kristen Denzer, Founder and CEO of Tierra Encantada. “Our Q1 results reflect the strength of our demand, our disciplined growth strategy, and our ability to build a brand that meets the needs of modern families.” Tierra Encantada is more than a childcare solution – it’s a reimagining of early education. Its proprietary model offers full Spanish immersion starting as early as six weeks of age, immersing children in a second language during the most formative stages of brain development. Children enjoy from-scratch, globally inspired meals prepared fresh onsite each day, exposing them to diverse cultures through food. The program is anchored in a play-based curriculum that’s thoughtfully designed to nurture the whole child and celebrate cultural richness at every developmental stage.

With a rising number of dual-income households seeking premium, purpose-driven care, Tierra’s offering has struck a chord with millennial and Gen Z parents alike. “What we’re building isn’t just more centers – it’s a national movement toward immersive, inclusive, and intentional early education,” said Denzer. Tierra Encantada’s expansion is fueled by both franchise and corporate-owned growth, enabling the brand to scale quickly while maintaining control over quality and consistency. The new locations will serve hundreds of children and families across key metro areas, with hiring and center build-outs already underway.

About Tierra Encantada

Tierra Encantada is the leader in Spanish immersion early education®. Since 2013, Tierra has offered an exceptional childcare experience for children ages 6 weeks through 6 years, emphasizing the holistic development of each child. The play-based curriculum is taught through the language of Spanish, providing children the opportunity to learn a second language similar to how they learn English, naturally through conversation and context. Tierra Encantada is the fastest growing Spanish immersion childcare brand in the United States, and has received numerous accolades including “Top New & Emerging Franchises” by Entrepreneur Magazine, “The 50 Franchise Companies Doing the Most to Champion Diversity” by Entrepreneur Magazine, “10 Hottest Franchise Businesses in America” by Inc Magazine, as well as Inc and Financial Time’s lists of the fastest-growing privately held companies. Tierra Encantada currently has locations in five states, and is seeking qualified candidates to expand the franchise brand to select markets across the United States. For more information, visit tierraencantada.com and follow us on LinkedIn and Instagram.