Larissa Ortiz Palatiere’s career in franchising is rooted in her educational journey at the University of North Texas and her commitment to professional growth, earning her Certified Franchise Executive (CFE) designation in 2021. With leadership roles at two franchise brands, Larissa has consistently demonstrated a deep understanding of franchise development. She emphasizes the importance of company culture, stating, “Who you are and what your organization stands for is what is going to attract those long-term partnerships.” Her belief in understanding franchisees, particularly within Hispanic and Latino communities, drives her strategic approach. “You have to know who your franchisee is, and who those Hispanics and Latinos are.” Through this, Larissa ensures lasting growth and success in franchising.