Open for Opportunity Veteran Entrepreneurship Posted April 8, 2025 Jessica and Tyler Gustafson – Discover Strength Wayzata, Minnesota Share Meet Jessica and Tyler With their military background, Jessica and Tyler Gustafson liked the familiarity of having a prepackaged business deal with an included operations manual. The Gustafsons’ passion for health and wellness led them to be Discover Strength’s first franchisees in Wayzata, Minnesota. Because of the power of the franchise business model, Jessica and Tyler have autonomy in their business. They have a general manager and five employees, yet they work together with Discover Strength and are supported by the franchise structure. The Gustafsons believe that veterans are among the perfect candidates to be franchisees. They were well prepared to run a successful franchise because of the standards and guidelines they were expected to practice in the military. “Sometimes we sit and think, gosh we provide for six families!” noted Tyler. Tyler knows franchising is a blessing and franchising has a significant impact on their community. Jessica and Tyler Gustafson are local business owners, and they are Open for Opportunity. The Impact of Franchising Open for Opportunity Campaign Economic Growth Workforce Development Local Community Support Veteran Entrepreneurship Diversity Franchise Associations Worldwide Related Jessica and Tyler Gustafson – Discover Strength Wayzata, Minnesota Jason Madden, The Entrepreneur’s Source – Albuquerque, NM Steven and Peggy Johns, Tropical Smoothie Cafe – Schertz, TX Brian Thompson, Metal Supermarkets – Tampa, FL Scott Hester, Mr. Transmission – Georgia Rich Freddo, CertaPro Painters – Texas John Alexander, STOP Restoration – North Carolina Lou Schager, Mosquito Joe – Virginia Advertisement